100% conversion rate on your website visitors

Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.

Chris Anderson (author of The Long Tail) hit the nail right on the head... In his book, he predicted that television's viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal "long tail" interests.

This trend is bad news for the television networks!

The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.

To make matters worse... with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!

The truth is, people hate commercials. We all know that sigh when you're intensely involved in your favourite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!

All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.

For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a "core group" of marketing partners... No hype intended or implied!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.

Big TV's ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.
PPP is not new, it has been running for 2 ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.

The 550,000+ websites that currently serve these ads are responsible for 43 million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.

10 Great Tips On How To Design A Card

1. There are many types of cards you can choose from . Design the ones that you need or that sound the most interesting to you. Try birthday, anniversary, cards for children, wedding, sympathy, holiday or get well.

2. To begin the design you will need good paper. Look for pre-folded cards or use cardstock and fold your own. Using a bone folder is helpful here because it makes a very nice clean fold. There are several sizes to choose from, make sure you have an envelope to fit or be prepared to make one. There are templates galore for this type of thing.

3. Next choose a sticker or rubber stamp for the image on the front of the card. If using stamps, try different color stamp pads until you get the design and color you like. You can layer the stickers or stamped image on other paper to create a more pleasing design. Try using a combination of plain and matching patterned paper for this step.

4. There are embellishments you can use instead of a stamp or sticker. These are often dimensional and add a lot to the design of your card.

5. Make certain you have appropriate glue. Carefully consider the adhesive you want to use. A glue gun works well for heavy items but will wrinkle most papers. Glue dots and strips are handy for many design gluing jobs. I really like the glue stick that says"heavy duty" on the label, it is good for almost any paper and dries smooth and clear.

6. Design the words next. Think about what you want the card to say. Do you want the greeting or message on the inside or on the front of the card? You can use rubber stamps for this, stickers or computer generated greetings. There are so many fonts available that every card can be unique.

7. Lay your design out on the card before you attach the different elements. Check to make sure it all fits and that you like the design. Glue everything down and making sure all pieces are secure.

8. Now look at the inside of your card. If you are going to put a message there think about layering it on other paper to match the design on the front of your card. Attach these pieces to the inside of the card.

9. Check out the whole card now. Are you happy with the design? Does it need anything extra like colored brads or buttons? Is there part of the design that would look nice colored in with marker, colored pencils, chalks or watercolors?

10. I believe a card is not finished until the fiber is added, both inside and out. Matching colors from the design, take two or three strands of coordinating ribbon, yarn, metallic thread or wire and tie into a knot. Trim the ends so it looks the way you want it. Attach with your glue gun and you are done with the card.The envelop please! To put a final touch on your design decorate the envelop to match the card. Use your markers, chalk, stickers and stamps to create an envelop that is as gorgeous as what’s inside!!

In very little time you can create a special and unique card and envelop using your own design.

4 Methods To Master The #1 Success Secret Of Infopreneuring (3 of 3)

If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1)  You can continually write your own materials...and you should.

2) You can record your thoughts and get them transcribed... and you should.

3) You can hire a ghostwriter to write materials for you... and you should.

or

4) You can purchase the rights to content that you can resell... and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain...

4)  You can purchase the rights to content that you can resell
Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.

First and foremost you want to review the “legal mumble jumble” to the materials that you have purchased.  There are different “rights” and you need to be aware of the differences.  I’ll give you a quick break down of the basic ones that I commonly come across for these types of products.

A.  Recording Rights:  These usually grant you the rights to record the written material in your voice and sell the audio for whatever price you want.  They do not give you the right to reprint the materials or transcribe your audio (yes that is the same thing!!) and resell that.

B.  Reprint Rights:  Reprint rights give you permission to resell the written content.  You can’t modify the content at all but you can resell it.  Sometimes there are clauses that do not permit you to resell the product beyond a certain price point.  Make sure you read all the details carefully

C.  Master Resell Rights:  With master reprint rights you basically have permission to sell the content AND you have the right to sell the reprint rights.  However, you do not have permission to change the content at all.  Once again make sure you read all the conditions yourself because every contract can be different.

D.  Private Label Reprint Rights:  These are basically the grand daddy of them all.  These rights allow you to change the content, rebrand them with your own logos, name, graphics, and turn around and resell the finished product.  The only thing you don’t have permission to do is resell the private label reprint rights.

So that’s a basic breakdown of the major categories of what you would get if you purchased the rights to any content.  I do want to emphasize that I am not a lawyer and every agreement is unique and different.  Therefore you need to read over all the legal stuff before you agree to purchase anything and then start reselling it.

So what are the advantages of doing this?

Well you can get access to good quality content that you can sell right away.  Obviously if you purchase any of the rights we just talked about you will want to read the content and make sure that it is a good quality product.  You don t want to be reselling crappy products.

Another advantage to this approach, specifically the private label resell rights, is you can use the content for a variety of different purposes.  This is where the creative imagination really comes into play. 

Here are some examples of what you could use THE SAME content for:

1)   Break up the written course into 5-10 different special reports
2)   Rework the content into a mini-course
3)   Chunk up the content up into a whole bunch of articles
4)   Break the content up and plug it into an autoresponder series
5)   Use the content for teaching material on a teleseminar
6)   Use the ebook as a special bonus for an existing package that you have developed.
7)   Break the content up into a “tips” series
8)   Use the content for teaching material in a seminar
9)   Record the written material into an audio product
10)  Use the content for a monthly newsletter

These are just 10 quick tips for different ways that you can use this content once you have it. 

Are there more?  Absolutely! 

There really are all kinds of possibilities once you learn what you can do.  So purchasing these types of rights can be VERY beneficial in a variety ways.

So how much do these types of rights normally cost?

Typically they are a one time cost ranging anywhere from 12-15 times the retail value all the way up to 40-60 times the retail value (that’s normally for a master resell license).  That means if the retail price of the product is $200 an average reprint license would be between $2,500-$3,000. 

For a master resell license of the same $200 product the cost would be somewhere between $8,000 - $12,000. 

Now that is a lot of money but remember you get to keep all the profits of any sales that you make from that point onwards.  So if you sold this $200 product at a seminar you could potentially make you money back very quickly.

If you enjoyed this article make sure to look up the other two articles in the series dealing with the other 3 methods of creating content:  Part 1 - Writing your own materials and Recording Your Thoughts and Part 2 - Hiring a ghostwriter!

4 Methods To Master The #1 Success Secret Of Infopreneuring (1 of 3)

If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1)  You can continually write your own materials...and you should.

2) You can record your thoughts and get them transcribed... and you should.

3) You can hire a ghostwriter to write materials for you... and you should.

or

4) You can purchase the rights to content that you can resell... and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain...

1) You can continually write your own materials

Writing you own original content is important because you don't want to become dependant on other people's thoughts.  You want to train yourself to consistently think original thoughts and then capture them.  People want fresh thinking.  They don't want the same old, same old. 

Setting aside regular periods to work on original content is a GREAT habit to form because over a period of time you’ll have the necessary ingredients to continually crank out new products for your market.

Just recently I started gathering all of the content that we have developed over the years.  We had a MASSIVE advantage when it came to creating new products because he has been diligently working on creating new materials each and every year.

When you have raw content you can always create new things from it. Being disciplined to plan out time and record your thoughts is a FANTASTIC habit to master and can instantly serve you today and well into the future.

2) You can record your thoughts and get them transcribed

This falls under the same category of capturing your own original thoughts but it has one major advantage... it's a lot easier to do.
 
Most people forget that the transcripts are a valuable resource in product development.  Your audience will have all kinds of different learning preferences.  By providing the transcripts you are actually doing your clients a great service and as a result the transcripts instantly increase the value of your package.

If you enjoyed this article make sure to look up the other two articles in the series coming soon dealing with the other 3 methods of creating content:  Part 2 - Hiring a ghostwriter and Part 3 - Purchasing The Rights Of Content You Can Resell!

4 Methods To Master The #1 Success Secret Of Infopreneuring (2 of 3)

If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1)  You can continually write your own materials...and you should.

2) You can record your thoughts and get them transcribed... and you should.

3) You can hire a ghostwriter to write materials for you... and you should.

or

4) You can purchase the rights to content that you can resell... and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain...

3) You can hire a ghostwriter to write materials for you

Hiring a ghost writer has some major advantages and disadvantages.  First and foremost it takes a HUGE burden off your shoulders to create original content.  Secondly it frees up a lot of your time.  Third, it feels great when you get an email from your ghostwriter and the ebook/book/manual/article(s) are all complete and ready to go - it truly is the magic pill.

There are some downsides however.  The first one is the cost.

Depending on your project, it can cost anywhere between $400-$3,000 to get an ebook, book or manual created. 

This is relatively cheap when you think about the fact that you can now sell that content and profit from it as long as you sell it, but it still costs quite a bit.

The second major downside is the time it takes to communicate with the ghostwriter.  If you are anything like me, you don't want to be sending out crappy information.  So that means YOU DO have to involve yourself in the process.

Forget what all the "gurus" try to tell you about how easy it is to just hire a ghostwriter and wake up with a finished product.

You tell me if this process is as easy as slapping down a check and receiving a perfect book a few days later:

First you send your initial thoughts and plans for what you want.  Then they send back their outline, you make adjustments to the outline, and a few days later they send back the proof for the outline. 

Once the outline is completed you give the go-ahead and they write the rough draft.  Obviously this takes some time (usually between 1 week and 2 months depending on your project) but once they have completed the rough draft its up to you to read the rough draft and suggest any changes. 

You’ll want to go over the rough draft with a fine tooth comb to prevent the writer from going in a direction you didn’t want.  This isn’t any small task but its well worth the effort because you are ensuring that the product you are creating is of a high standard. 

When you finish the edit of the rough draft the ghostwriter makes the adjustments and then sends you a final draft.  You read the final draft and give the final ok.
Phew!!  That’s a lot more than just placing a bid on eLance and having a book show up on your doorstep ready to sell.

Now, if you care about the quality of the products you create please pay close attention to this next sentence. 

You need to actually READ what the ghostwriter has created for you.

It will almost always require you to make some final changes.  Make sure you get EXACTLY what you are looking for otherwise it's a product that you yourself haven't even completely read. 

Would that make you comfortable selling something with your name on it and you don't know everything contained inside?

I can't tell you how many products I have purchased only to find it was the same old stuff just rehashed.  Read what they write for you.  Create quality content!!

So although a ghostwriter does save you a TREMENDOUS amount of time, please don't be fooled into thinking that once you hand over the assignment your work is done.  It's not... unless you want to create a crappy product.

It still takes work but it's A LOT easier and takes WAY less time once you have the raw materials to work with.  Your job is to polish that collection of raw ideas into the high quality product that would make even your Mom proud :)

If you enjoyed this article make sure to look up the other two articles in the series dealing with the other 3 methods of creating content:  Part 1 - Writing your own materials and Recording Your Thoughts and coming soon, Part 3 - Purchasing The Rights Of Content You Can Resell!

A Day in the Life of the Reverse Funnel System

BEEP!  BEEP!  Keep it moving, non stop ever flowing traffic.  For the first time in my life I feel blessed to be caught in a traffic jam.  But the highway has thousands of lanes and the traffic will never be jammed, until arthritis sets in and your crippled fingers can no longer scour the web finding new ways to drive traffic to your site.

A day in the life of the Reverse Funnel could mean ten thousand dollars in your added into your fat pockets.  A day in the life of the Reverse Funnel system could mean a sore back from being slumped looking over your computer, a slight head ache and a loss of focus in the eyes that comes after several hours of staring at a computer monitor, all the while with nothing to show for your miseries. 

A day in the life of the Reverse funnel System is dependant on how well you know how to navigate the internet, how connected your team is and how close you are.  A team that completely shares all their secrets so everybody can be successful will make you more successful.

A day in the life of the Reverse funnel System is what you may need for your self, for your family, for your freedom right now.  The prospects of this system are remarkable. I am making lots and I mean lots of money, 20K in my first month involved in the Reverse Funnel System.  Franco, my up-line made over 50K this month, his second month in the Reverse Funnel System.  Of course his $1,000 commission off each of my sales helped him out a bit.

But that’s how it works.  You work and you get hard workers to work underneath you.  Working for GRN (Global Resorts Network) you and your uplink get a $1,000 commission.  So when you become the up line your worker’s and you get $1,000 commission.  That’s a thousand dollars free for you as long as you teach the people under you our valuable marketing skills.

So get that traffic moving and experience a day in the life of the Reverse Funnel System.