Showing posts with label website. Show all posts
Showing posts with label website. Show all posts
Monday, 2 August 2010
10 Great Tips On How To Design A Card
1. There are many types of cards you can choose from . Design the ones that you need or that sound the most interesting to you. Try birthday, anniversary, cards for children, wedding, sympathy, holiday or get well.
2. To begin the design you will need good paper. Look for pre-folded cards or use cardstock and fold your own. Using a bone folder is helpful here because it makes a very nice clean fold. There are several sizes to choose from, make sure you have an envelope to fit or be prepared to make one. There are templates galore for this type of thing.
3. Next choose a sticker or rubber stamp for the image on the front of the card. If using stamps, try different color stamp pads until you get the design and color you like. You can layer the stickers or stamped image on other paper to create a more pleasing design. Try using a combination of plain and matching patterned paper for this step.
4. There are embellishments you can use instead of a stamp or sticker. These are often dimensional and add a lot to the design of your card.
5. Make certain you have appropriate glue. Carefully consider the adhesive you want to use. A glue gun works well for heavy items but will wrinkle most papers. Glue dots and strips are handy for many design gluing jobs. I really like the glue stick that says"heavy duty" on the label, it is good for almost any paper and dries smooth and clear.
6. Design the words next. Think about what you want the card to say. Do you want the greeting or message on the inside or on the front of the card? You can use rubber stamps for this, stickers or computer generated greetings. There are so many fonts available that every card can be unique.
7. Lay your design out on the card before you attach the different elements. Check to make sure it all fits and that you like the design. Glue everything down and making sure all pieces are secure.
8. Now look at the inside of your card. If you are going to put a message there think about layering it on other paper to match the design on the front of your card. Attach these pieces to the inside of the card.
9. Check out the whole card now. Are you happy with the design? Does it need anything extra like colored brads or buttons? Is there part of the design that would look nice colored in with marker, colored pencils, chalks or watercolors?
10. I believe a card is not finished until the fiber is added, both inside and out. Matching colors from the design, take two or three strands of coordinating ribbon, yarn, metallic thread or wire and tie into a knot. Trim the ends so it looks the way you want it. Attach with your glue gun and you are done with the card.The envelop please! To put a final touch on your design decorate the envelop to match the card. Use your markers, chalk, stickers and stamps to create an envelop that is as gorgeous as what’s inside!!
In very little time you can create a special and unique card and envelop using your own design.
Wednesday, 21 July 2010
8 Dynamic Marketing Tips
Here are 8 dynamic marketing tips to help you increase your sales and profits fast.
<B>1. Don't Just Sell Benefits</B>
Don't just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides. They will want it even more when you remind them of what they lose by not buying it.
<B>2. Use Pleasant Surprises to Close Sales</B>
An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation.
<B>3. Provide Fast Delivery - Even When You Can't</B>
The faster you can deliver your product or service the more sales you will get. If you cannot deliver all or part of your product immediately, add something to the purchase that you CAN deliver immediately. It could be as simple as a series of helpful tips related to your product posted on your web site ...available only to new customers.
<B>4. Make Buying Easier</B>
Every non-essential action in the buying process is an opportunity for customers to reverse their decision to buy. Look for ways you can make your buying procedure easier and faster. For example, many marketers use a multi-step shopping cart to get online orders when a simple online order form would do the job with just 1 or 2 quick clicks.
<B>5. Improve Your Offers without Lowering Your Price</B>
You don't have to reduce your price to improve your offer. Instead, simply load it up with bonuses. Make sure your bonuses have a high perceived value to your customers ...even if they cost you little or nothing.
<B>6. Keep Your Advertising Up to Date</B>
If you never make any changes in your advertising, your sales will eventually decline. Don't abandon advertising that's working - but do keep trying to improve it. And regularly test new advertising to see how it works for you.
<B>7. Outsmart Your Competitors with Alternative Marketing</B>
Look for some alternative marketing methods your competitors are overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site ...while concealing her marketing activity from competitors.
<B>8. Neutralize Customer Complaints Quickly</B>
Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with the customer instead of your immediate profit from them. They will reward you with repeat sales and referrals instead of punishing you by telling everybody they know about their unhappy experience ...causing you to lose future customers.
Each of these 8 marketing tips reveals a proven low-cost marketing tactic many other small businesses have used to boost their sales and profits. Integrate them into your marketing program now and you'll quickly start enjoying the same results too.
Monday, 12 July 2010
7 Small Business Marketing Tips
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.
<B>1. Don't Advertise Like a Big Business</B>
Big businesses advertise to create name recognition and future sales. A small business can't afford to do that. Instead, design your advertising to produce sales ...now. One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it.
<B>2. Offer a Cheaper Version</B>
Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.
<B>3. Offer a Premium Version</B>
Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service ...or by combining several products or services in a special premium package offer for a higher price.
<B>4. Try Some Unusual Marketing Methods</B>
Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.
<B>5. Trim Your Ads</B>
Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions.
<B>6. Set up Joint Promotions with Other Small Businesses</B>
Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. This usually produces a large number of sales for a very low cost.
<B>7. Take Advantage of Your Customers</B>
Your customers already know and trust you. It's easier to get more business from them than to get any business from somebody who never bought from you. Take advantage of this by creating some special deals just for your existing customers ...and announce new products and services to them before you announce them to the general market.
Also, convert your customers into publicity agents for your business. Develop an incentive for them to tell associates and friends about the value of your products or services. An endorsement from them is more effective than any amount of advertising - and it is much cheaper.
Each of these 7 marketing tips provides a simple, low-cost way for any small business to find customers and generate sales quickly.
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