Monday, 4 October 2010

Set Your Marketing Goals In 10 Simple Steps: How To Plan For Your Success

Does this sound in any way familiar?

*Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like "Make more money," "Find new clients," etc.

But despite creating your trusty list, life got in the way, as it is wont to do, so you're no closer to meeting your goal now than you were this time last year.

In fact, just thinking about what you (gulp!) didn't accomplish makes you a little uncomfortable and disappointed. You might even have talked yourself into thinking that you simply can't find the time to start working on your goals, what with all the last-minute client challenges, employee issues and hurried attempts to do any sort of marketing at all.*

The good news is that it doesn't have to be so difficult to reach your goals. If you know my work and/or subscribe to my newsletter, you know that I'm a planner at heart. It's the very best way to ensure that you will actually reach the goals you want to achieve this year ... and beyond.

Here is a simple, yet helpful method to plan for your own success. Just grab a pen and paper, and you're ready to roll!

1. Think about where you would like to be in 3 years. I pick 3 years because it is a reasonable amount of time in which to expect fairly large changes to take place -- such as achieving nationally known status as an expert in your field, a substantial increase in your net earnings or simply finding a better clientele that doesn't stress you out. Many of your goals may take a while to achieve, above and beyond a mere 12 months. (We all know how quickly a month can pass us by!)

So think long and hard about what you would like to achieve, first and foremost.

2. Why do you want to achieve those goals? What is your motivation? Because you really want to make them happen, or because you think you *should* achieve them?

Now is not the time to play "should'ves." Instead, ensure that every goal on your list is motivated by the right goals, namely that you want to see them come true because they are ideal for your skill set and key strengths.

What's key here is to rule out goals that you have set for yourself that actually aren't in line with your value system and dreams. It's time to concentrate on what YOU want! This will save you many hours of time and frustration.

3. Make sure you're aiming for goals that are high enough! Many of my clients initially have a tendency to sell themselves short; only after discussing their potential do they see what they can truly achieve.

It's also important to ask yourself very seriously if you are simply planning not to fail. No, you don't want to take risks that will majorly undermine you if they fail, but you do need to take calculated risks that stretch you to new heights.

4. What will it take to get you there? You want to consider the steps that will get you to each of your goals.

If, for example, you are currently making $45,000 a year and hope to achieve more than $1 million in business in 3 years, you have to determine the changes you will make in your business model as a whole that will allow you to do so.

You might need to:

-- hire more employees to handle the increased business

-- stop trading hours for money (or as many hours for money) by starting to help groups of clients rather than individuals and/or branch out into information publishing

-- begin recruiting clients in ways that reach out to large quantities of targeted prospects rather than focusing on less time- and cost-effective marketing methods

-- expand your reach outside your local area

-- get to know people that can help you reach your goals

-- start weeding out the clients you don't enjoy working with and concentrating on the ones you do, who typically bring in more for you while requiring less handholding

-- etc.

Spell out the broad steps that you will need to make in order to move ahead, along with the amount of time it will take for you to achieve them.

5. Which skills do you need to gain in order to achieve those goals? If you want to make more money with your business with a minimum of expense, I highly recommend that you do the following:

-- Establish a clearly defined brand for your business, which you can use from this point forward as the foundation for literally all of your business decisions to follow. My High-Concept Brand Bible home-study manual will walk you through all of the steps in the process.

-- Improve your copywriting skills. Learning how to write effective sales copy is one of the very best ways to save yourself time and expense on your promotions. That's true whether you ever gain expert-level copywriting ability or continue to hire out all of your copywriting work in the future. Just knowing what to look out for is a tremendous help. My FREE sales letter tutorial is a good starting point.

-- Learn the ins and outs of direct marketing. This will allow you to reach a wider audience, and you will learn the nuances of sales psychology that cause your prospects to act quickly. (Don't worry -- you don't have to use cheesy hard-sell tactics, but you do need to learn how to motivate people to take action.)

-- Plan to expand your firm beyond your own capabilities? You'll need to learn how to manage staff, potentially handle more complex tax requirements for payroll purposes and other non-marketing related concepts that will directly result from your marketing decisions.

Make sure to list all skills that you need to improve upon.

6. Assess which goals are realistic to achieve. What is viable? What isn't? If you need to learn a lot of new skills, how much time can you realistically plan to dedicate to doing so? Do you have the financial ability to afford the training?

Secondly, are any of your goals contradictory? For example, if you wish to raise your income by selling more personal services and want to make 6 figures, will you be able to raise your rate enough in your market to realistically accomplish this?

Then, and only then, you'll be ready to ...

7. Create a 1-year plan. I started with the longer-term plan because it helps you visualize the things that you truly with to achieve -- and allows you to see the significant gains you can make with concerted effort. However, you need to build some interim steps in the process, 1 year at a time. At this point you want to outline the goals that you would like to achieve in that 1-year period.

8. Map out the steps that would allow you to achieve those goals. For instance, if your goal is to gain 12 new clients this year, what will it take to reach them?

Be very specific about what you plan to do at what point during the year -- along with how you plan to find the time to achieve them. It might mean hiring a virtual assistant, getting help from a marketing professional like yours truly and/or sending out mailings to clients and prospects on a monthly basis.

Oftentimes each goal has a number of subgoals, such as gathering names of prospects, getting design work done, joining local organizations and attending meetings, hiring a consultant and so forth.

9. Add the steps in your 1-year plan to your calendar. I use Microsoft Outlook solely for the calendar function, which allows me to set up reminders and manage my time more effectively. You can also use a paper calendar or Daytimer organizer -- it's not the medium that counts, but what works best for you!

Make sure to add an appointment to your calendar for each of the major milestones in your plan, and then commit to keeping them. If you let one slide, immediately reschedule it. If you're not committed to your own success, you can't expect to make progress.

10. Assess where you are once a month, and adjust your schedule accordingly. There's no sense beating yourself up if you suffer a minor setback; just find a way to get back on schedule the following month.

We all have professional and personal challenges that get in the way of progress from time to time -- illness, family matters, etc. Forgive yourself for serious matters that you cannot plan for; it happens to the best of us. If you suffer serious setbacks, it might be time to reassess what is feasible to accomplish in the near future.

If you do end up reworking your set of goals, go through these steps once again to ensure that you aren't setting yourself up for failure. Every successful business owner I've ever known (and frankly, every successful person I've ever known) has understood the value of putting yourself in a position to succeed!

Sunday, 3 October 2010

Marketing Without Ego

Our ego can get in the way of marketing our business.  From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.

If it's all about us, then it isn't about our customers.  It's imperative that we are aware of how we conduct our selves and the impact it may be having on our success. 

Our ego, however, can serve us as well.  Our ego can help us in setting boundaries and standards of performance.  It can give us the confidence to know we can make a positive difference for our clients.  If we can't believe in what we do, no one else will. 

Ego, in a healthy way, is about playing to our strengths and not to our weaknesses.  How can we step away from our ego and market our business more effectively?

1.  Maintain an open mind.  When we come from a place of ego, we tend to be narrowly scoped.  Usually we have difficulty seeing beyond what we can understand.  We think we know the only way, that we have all of the answers.  Business success, however, demands that we see the bigger picture.  We must be open to new ideas, trends, opinions, and most importantly, to the variety of potential customers or clients with whom we'll undoubtedly interface.  An open perspective may lead us to developing new and innovative products or programs.  It may allow us to seek out others who we might otherwise dismiss, possibly creating the opportunity for strategic business alliances or partnerships.  An open mind opens us up to opportunities.

2.  Listen more than you speak.  It's been said that we were given two ears and one mouth so that we could listen twice as much as we speak.  While there is definitely merit to this statement, it really goes one step deeper.  Almost every single time we speak, we are speaking from a place of ego.  We are talking about ourselves, something we saw, something we did, something we have an opinion about.  While that is all good and fine, when it comes to business we need to make some adjustments.  Business is about serving the needs of others, specifically your target market.  It's all about them.  To be successful, you need to listen to what they say.  What are their biggest problems, needs, and desires?  What are they looking for you to do for them?  How can your products or services solve their problems?  The only way to determine that is by listening closely and carefully.  When you speak, come from a place of inquiry and curiosity.  And, make sure that everything you speak about relates back to the client in some way.

3.  Serve others instead of ourselves.  Most of us are in business to make money.  That end is worthy and necessary to meet our goal of making a living.  But, in order to create a successful business our orientation must be from the standpoint of serving others.  It is by serving others that we serve ourselves.  Of all of the business blunders, this is probably the one that leads the way to slow growth or to eventual business failure.  Each day, we need to evaluate our activities.  Certainly we must handle various administrative and operational tasks for our business.  But, aside from these, all other activities need to be focused around serving our clients.  Ask yourself the question:  Is what I'm doing serving or going to serve the needs and requirements of my clientele?  If the answer is “no”, re-evaluate why you are doing it.  You may be wasting time, money, and energy pursuing activities that will have no value.  Orient everything you do around serving others and you'll naturally end up serving yourself as well.

4.  Practice humility.  Humility or the state of being humble is an absolute must in business.  For no matter what we do in life, there will always be times when we cannot control what is happening around us or to us.  By developing an attitude of gratitude and being thankful in the moment for things going well, we'll be able to weather the storm much better when things go awry.  Practicing humility means that we must face our own failures and imperfections.  It also means that we must know our place when it comes to dealing with others - that we must treat others as we would like to be treated.  It demands that we set aside our ego and realize that we are no better and no worse than anyone else; that we are on our own path that is unique to us and for us.  There is no place for ego in a humble heart.

5.  Don't get attached to outcomes.  Being attached to outcomes is a surefire path to disappointment and a waste of our mental energies.  It is our ego that fuels our intense desire to create specific outcomes.  And, just like clockwork, this type of attitude leads to disappointment when the desired outcome fails to manifest.  No one can control the outcome of a situation.  All we can do is make decisions, based on the best data possible.  There are a myriad of intervening circumstances that can derail even the best of plans.  For this reason, it's important to set aside our egos and understand we only have so much power to steer our course.  We need to develop a sense of peace that we have made the best decisions based upon what we know and leave it at that. 

6.  Avoid perfection.  A big ego usually accompanies an attitude that everything has to be perfect.  Perfect is an impossible idealism that keeps people from moving forward and accomplishing all that they can.  Perfection will prevent you from giving a speech because you don't think its good enough.  Perfection will stop you from writing a book, making a phone call to a prospect, or presenting a teleclass on a topic you love.  Don't let this unproductive attitude invade your life.  It's rooted in ego - a need to be right, a need to be better than others and beyond reproach.  Ironically, most people are not drawn to perfectionists, as they are often perceived as uptight, unrealistic, and better than everyone else.  Your clients will be drawn to you because of who you are -- failures, mistakes, and imperfections - the whole nine yards.  People will seek you out because you are a real person - someone they can identify with.  Don't let perfection stand in the way of being who you are.  

7.  Make mistakes.  Mistakes are a part of life.  And really, there are no mistakes; there are only experiences.  Experiences provide us with feedback that allows us to make other decisions that lead us towards what we want to accomplish.  If we aren't willing to have experiences, we aren't going to have a life or a business for that matter.  A big ego will often prevent us from having experiences because it perceives that a “mistake” is a bad thing and a sign of failure. The funny thing about this is that you're probably the only one who notices the mistake, as other folks are much too busy being concerned with their own lives.  Get out of yourself, shed your ego and start living.  The most successful business owners are the ones who step out, have experiences and fail their way to success.

8.  Be right, not righteous.  There's a big difference between being right and being righteous.  Being righteous is all about your ego.  You think that you have a monopoly on “right”; that you know and have all the answers, and that everyone who does not believe as you do is wrong.  Righteous folks are frightened folks.  Often they are raised on fear-based ideas put forth by otherwise well-meaning parents or institutions.  They are wrapped up in their own world, unaware of other people.  They don't know how to respect others because they themselves harbor nothing worthy of respect.  After all it's ludicrous to believe anyone has a monopoly on truth or what is right.  Still, however, you may see this creeping into your own approach to business.  Whenever you feel the need to express righteousness, know that it's your ego rearing its ugly head.

9.  Consult others.  Seeking out counsel, information, wisdom, or feedback from others is a wonderful way to bring creativity, inspiration, and motivation to all that you do.  If your ego were in play, you wouldn't even consider such a thing.  Ego is all about you.  You don't have a place for others, their ideas, or their feedback.  Business is all about interfacing with others, from your colleagues, to your vendors and supplies, to your all important customers or clients.  Just like with the idea of “having an open mind”, tremendous opportunity can come your way by consulting with others.  Don't close down the doors to success.  Instead, open them wide by setting aside your ego and connecting with others.

10.  Let others tell your story.  Why not completely take you and your ego out of the picture and let others speak for you.  Testimonials and referrals are, by the far, the most powerful tools you can use to build your business.  People relate to the stories that others tell them.  They hold much more credibility than if you were to talk about yourself and your client successes.  Actively gather testimonials from the folks you do business with.  Make sure to include a few of them in your various marketing materials.  Post them to your website for everyone to view and read.  If someone says wonderful things about you but is uncomfortable writing a testimonial, offer to transcribe what they tell you and then send it to them for final approval. 

© Copyright 2004 by Alicia Smith

Saturday, 2 October 2010

Log File Analysis and SEO

<p>If you own or manage a website, you are probably already aware of the
importance of your log files or site statistics. Such data can give you insights
about your site's usability, errors in your HTML code, the popularity of your
site pages and the type of visitors your site attracts. But did you know it can
also highlight the success or failure of your search engine optimization
campaign? </p>
<p>There is specific data about your web site that you should be looking at in
your log files on a regular basis. Several variables should be examined monthly
or even weekly to ensure your site design and page optimization is on the right
track: </p>
<p><b>1. Entry Paths</b> </p>
<p>Most sites can be developed and analysed around the concept of visitor
pathways. If, for example, your site is a Business to Business (B2B) site and
you service small, medium and large businesses, there should be pathways through
your site designed for each class of visitor. An extremely simplified example
would be: </p>
<p>Clients coming to the site through an optimized home page: </p>
<p>home page ---> small business page ---> order page ---> order confirmation
page <br>
home page ---> medium business page ---> order page ---> order confirmation page
home page ---> large business page ---> order page ---> order confirmation page
<p>The site entry pages for these pathways are often optimized home pages or
optimized content pages. The final page of this route is often the action that
you want clients to take on your site (e.g., sign up for your newsletter, buy
your products online or contact you for further information). You can easily
determine how effective your pathways are by tracking the entry paths on a
regular basis via your site stats. </p>
<p>You should have some idea of the main pathways that clients take through your
site, both for monitoring the effectiveness of your page optimization and
conversions, and for the purpose of subsequent site redesign(s). A good starting
point to track the pathways through your site is via the graph or chart called
"Entry Paths" in your log files / site statistics. </p>
<p><b>2. Top Exit Pages</b> </p>
<p>These are pages from which most visitors click away from your site. Why is it
useful to track these? Because exit pages can tell you: </p>
<p>a. If there is a technical problem with the page that is causing visitors to
leave your site. For example, if there are broken links, or the form on the page
is not working properly etc. </p>
<p>b. If your site design is breaking the strategic pathway, for example, you
may have links to external sites that are inducing clients to click away before
buying your product or signing up for your newsletter. </p>
<p>c. If there is something on these pages that is encouraging visitors to leave
your site. For example, an unprofessional design or confusing layout. </p>
<p>In your log files / site statistics, the graph or chart called "Top Exit
Pages" is the place to learn why visitors are leaving your site. </p>
<p><b>3. Single Access Pages</b> </p>
<p>These are entry pages that are viewed once before the visitor clicks away
from your site. Similar to Top Exit Pages, Single Access Pages can tell you a
lot about why people are not staying on your site for long. </p>
<p>Have a close look at the search terms used to find your site. Single Access
Pages can often indicate that your target search terms are too broad. For
example, you may be getting a lot of traffic by targeting "printer cartridges"
but if you only stock a particular brand of cartridge, then people seeking other
brands are not going to find what they truly seek when they arrive at your site
so they will leave immediately. This can be resolved by narrowing down your
search terms to be more targeted and focused on your niche products and
services, for example, by changing "printer cartridges" to "HP printer
cartridges" and so on. </p>
<p>To see what pages of your site are viewed once, look for the graph or chart
called "Single Access Pages" in your log files / site statistics. </p>
<p><b>4. Most Requested Page(s) and Top Entry Pages.</b> </p>
<p>Tracking these pages is key to measuring the success of your SEO campaign. If
your optimization is effective, the Top Entry Pages and Most Requested Pages
should be those that you have optimized for target keywords. The Top Entry Pages
are particularly relevant as you consider the pathways through your site. Do the
most popular entry pages have any relationship to the start pages for your
plotted visitor pathways? Or are visitors entering and navigating your site via
ways you didn't intend? You can use this information to continually tweak your
page optimization to guide visitors to the right pathways. </p>
<p>To see your most requested pages, look for the graph or chart titled "Most
Requested Pages" in your log files / site statistics. Also look for "Top Entry
Pages". </p>
<p><b>5. Page refreshes</b> </p>
<p>Why are visitors refreshing pages on your site? Are the pages not loading
properly? The "Page Refreshes" variable is another one to monitor on a monthly
basis via your site stats to ensure that there are not site usability issues for
visitors. </p>
<p><b>6. Referring Domains and Referring URLs</b> </p>
<p>Where are your visitors coming from? Are they coming from sites that are
linked to yours? Are blog authors or forum members talking about your site?
Referring Domains will tell you what sites are linking to yours, while Referring
URLs will list the actual pages where the links are located. These can be little
gold mines because you can often find valuable sources of traffic via links to
your site that you didn't even know existed. </p>
<p>In terms of an SEO campaign, these links can all add to your site's overall
link popularity, an important factor in the ranking algorithms of many search
engines, particularly Google. Monitoring these metrics can tell you if your site
requires a link-building campaign or help you measure the effectiveness of
various online and offline advertising campaigns. </p>
<p>In your log files / site statistics, Look for the graph or chart titled
"Referring Domains" and "Referring URLs". </p>
<p><b>7. Search Engine Referrals</b> </p>
<p>How many of your visitors are coming directly from search engines? What
percentage of overall traffic does this represent? This is a good variable to
track to help you keep up with how many search engines are listing your site
(both free submission and paid submissions), how much traffic they bring and
whether to renew your paid submissions. It can also tell you whether you need to
increase the number of search engines your site is submitted to in order to
build on your link popularity. As a a very rough guide, you should be receiving
at least 30 percent of your site traffic via search engine referrals. </p>
<p>To see search engine referrals, look for a chart or graph called "Search
Engines" within your site statistics. </p>
<p><b>8. Search Phrases</b> </p>
<p>This topic is related to search engine referrals generally, but gives added
insight into what terms you were actually found for in the search engines. Do
these terms match what your site was optimized for? Are there any surprising
terms that you might want to develop site content for? Some log file analysis
programs will even break down what specific phrases your site was found for in
which particular search engines. The more detailed the data you have, the more
closely you can tweak your optimization campaign to your precise market. </p>
<p>To see the search phrases your site was found for, look for "Search Phrases"
or "Search Phrases by "Search Engine". </p>
<p><b>9. Landing pages for Pat-Per-Click Campaigns, etc.</b> </p>
<p>If you run a pay-per-click campaign or dedicate specific pages to advertising
product specials, you may use special landing pages or tracking ids to monitor
your traffic and conversions. Your site logs can help you track these by showing
you how many visitors they each had and what they did after they visited those
pages. </p>
<p><b>10. Metric values that show a radical change from developing trends</b>
<p>Any site metrics that show a dramatic change from one month to the next could
pin-point a problem with your site or with your optimization campaign. For
example, if your search engine referrals have dropped dramatically, it could
indicate that you have been penalized in a search engine (or more than one).
Noticing changing trends early gives you the chance to investigate problem areas
and make adjustments if necessary. </p>
<p>Please note that all log file analysis and site statistics programs are
different and use slightly different terms to describe the metrics listed above.
If you're confused, ask your site admin or hosting provider to highlight these
for you. </p>
<p>Remember, your log files are gold mines filled with nuggets of information
about your optimized web site. If you keep digging on a regular basis, you'll
eventually strike it rich with success. </p>
<br><a href="">This article was published using Article Submitter</a>

Friday, 1 October 2010

Welcome to Desiclassifieds: Free Classifieds, Free Ads, Free advertisement

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Thursday, 30 September 2010

SEO Article Submission

So you have a website.  You worked on it for a long time and it looks real nice.  Now you are ready to do business on the Internet!  Only one thing is missing...  Traffic!

A Website is next to worthless without traffic.  Without any traffic for your website, nobody will ever see your message.  You might as well just put the site on your home computer behind a firewall if you don't get any traffic to your website.

Ok, so how do you get traffic to your website?  From the search engines, that's how., and  There are a few others as well, but this is the source of most of the traffic found on the Internet.

And how do you get traffic from the search engines?  You have to get your webpages listed in the top results for phrases people would use to find your website.  To do that, your best bet is to get as many inbound links from other websites as possible.

And one of the very best ways to get inbound links from other websites is by publishing articles just like this one.  Simply write an article about your website topic and put your website link in the article.  Then proof read your text and submit it to your favorite Article Submission Website.

There are many ways to submit your article and many websites to submit it too.  In this article we will look at the websites you can submit your articles to.  The goal is to get your article posted on quality websites with a high PageRank.

So here is how you should go after this...  See the top ranked sites with a PageRank of seven?  There is only two of them and they are very important.  Then the PageRank six websites are next.  And don't discount the PageRank five websites either.

Start at the top and work your way down.  If you have a PageRank of zero, then go for everything in the list.  If your website has a PageRank of three or four, skip the zero and one PageRank Article Submission Websites.

Be sure to work your website keywords into the article so the search engines have something to work with.  For example, notice how I have the term "SEO Article Submission" through out the article.  It is important to repeat your keyword phrase a few times and spread it around.  In other words, put your keyword in the first paragraph, the last paragraph and through out the rest of the text.  Don't over do it, Four to six times for a short article.  Repeat your keywords more often for longer articles.

Here is a short list of SEO Article Submission Websites.  For a much larger list and information on how to automate the process of submission, visit this website; , PageRank: 0 , PageRank: 0 , PageRank: 0 , PageRank: 3 , PageRank: 0 , PageRank: 1 , PageRank: 3 , PageRank: 5 , PageRank: 1 , PageRank: 2 , PageRank: 0 , PageRank: 4 , PageRank: 4 , PageRank: 4 , PageRank: 4 , PageRank: 6 , PageRank: 2 , PageRank: 2 , PageRank: 4 , PageRank: 1 , PageRank: 3 , PageRank: 0 , PageRank: 2 , PageRank: 5 , PageRank: 3 , PageRank: 4 , PageRank: 0 , PageRank: 0 , PageRank: 1 , PageRank: 0 , PageRank: 3 , PageRank: 3 , PageRank: 2 , PageRank: 0 , PageRank: 4 , PageRank: 3 , PageRank: 0 , PageRank: 3 , PageRank: 2 , PageRank: 1 , PageRank: 2 , PageRank: 0 , PageRank: 2 , PageRank: 1 , PageRank: 0 , PageRank: 0 , PageRank: 2 , PageRank: 0 , PageRank: 2 , PageRank: 1 , PageRank: 2 , PageRank: 4 , PageRank: 3 , PageRank: 2 , PageRank: 5 , PageRank: 0 , PageRank: 3 , PageRank: 0 , PageRank: 1 , PageRank: 4 , PageRank: 2 , PageRank: 3 , PageRank: 3 , PageRank: 0 , PageRank: 4 , PageRank: 0 , PageRank: 3 , PageRank: 0 , PageRank: 3 , PageRank: 3 , PageRank: 0 , PageRank: 0 , PageRank: 3 , PageRank: 2 , PageRank: 3 , PageRank: 3 , PageRank: 1 , PageRank: 0 , PageRank: 0 , PageRank: 3 , PageRank: 6 , PageRank: 6 , PageRank: 1 , PageRank: 2 , PageRank: 3 , PageRank: 0 , PageRank: 3 , PageRank: 3 , PageRank: 0 , PageRank: 2 , PageRank: 1 , PageRank: 2 , PageRank: 2 , PageRank: 0 , PageRank: 2 , PageRank: 4 , PageRank: 5 , PageRank: 0 , PageRank: 6 , PageRank: 4 , PageRank: 2 , PageRank: 3 , PageRank: 2 , PageRank: 0 , PageRank: 0 , PageRank: 3 , PageRank: 0 , PageRank: 0 , PageRank: 0 , PageRank: 3 , PageRank: 2 , PageRank: 3 , PageRank: 4 , PageRank: 2 , PageRank: 0 , PageRank: 0 , PageRank: 3 , PageRank: 4 , PageRank: 0 , PageRank: 3 , PageRank: 4 , PageRank: 0 , PageRank: 4 , PageRank: 3 , PageRank: 3 , PageRank: 0 , PageRank: 2 , PageRank: 0 , PageRank: 2 , PageRank: 0 , PageRank: 2 , PageRank: 0 , PageRank: 0 , PageRank: 2 , PageRank: 0 , PageRank: 0 , PageRank: 0 , PageRank: 0 , PageRank: 3 , PageRank: 3 , PageRank: 0 , PageRank: 3 , PageRank: 5 , PageRank: 2 , PageRank: 2 , PageRank: 2 , PageRank: 4 , PageRank: 3 , PageRank: 3 , PageRank: 3 , PageRank: 3 , PageRank: 3 , PageRank: 3 , PageRank: 3 , PageRank: 3 , PageRank: 1 , PageRank: 3 , PageRank: 0 , PageRank: 0 , PageRank: 0 , PageRank: 4 , PageRank: 2 , PageRank: 3 , PageRank: 1 , PageRank: 4 , PageRank: 3 , PageRank: 0

Wednesday, 29 September 2010

Advantages of Fax Broadcasting

Fax broadcasting has several benefits. And with an increasing amount of providers appearing in the industry coupled with new breakthroughs in the technology used - more and more businesses are using the fax to communicate their marketing message

Some of the major plus points about fax broadcasting are –

Potentially Huge Savings for Your Business
Once a company out-sources fax distribution, it can save lot of revenue as now it doesn’t need to waste money in buying paper or stationary to print or envelopes to address, or boxes to carry to the post office (the bare minimum pre-requisites for traditional mails).

The business can also do away with the labor traditionally needed for a mass mailing.

The business doesn’t need to invest huge sums in buying high quality fax machines; instead they can pass on the work to broadcasters who own such high value machines.

With a severe competition amongst fax broadcasting/blasting vendors, companies can at times get send fax for a fee as low as 20 cents per fax. And perhaps much, much lower if you look around.

Improved Fax Quality
As most of the fax machines are capable of receiving and printing readable faxes at 200 dpi, the quality of the fax transmission is largely determined by the sending machine. The vendors who provide services in this area can easily afford such expensive high resolution machines. Thus your fax blast comes through to the receiver in good quality.

The vendors specializing in broadcasting and blasting can help the businesses to broadcast the documents any time of the day (or night). They can also be scheduled days, weeks, or months in advance.

There are vendors who can personalize the documents for each transmission by merging an unlimited number of fields of data onto each document transmission as they fax it out. Thus your messages can be personalized.

Immediate Sales Increase
Fax broadcasting gets results as the message gets noticed instantly, especially if it is broadcasted at the right time of the day when people are most receptive. Schedules can be maintained to broadcast it at the right moment.

Most of the vendors maintain mailing lists of people who are related to a particular business and seeking information from these fax broadcasters helps you in targeting the right audience.

A List Of The Document Types that can be broadcasted:

- Press releases and newsletters
- Product and pricing Updates
- Trade Shows and Event Reminders
- Special Promotions
- Invitations
- Daily Price Lists and Rate Sheets
- Direct Marketing
- Investor Relations Information
- Communication with customer base
- Offsite Emergency Communication
- Inventory information 
- Account status
- Interoffice bulletins
- Delivery forms

Reliable Delivery
One can easily track the delivery of each fax online and can know about the ones that bounced back or weren’t delivered.

A customized confirmation can be sent back to the organization about each fax which was successfully delivered and also the reason why certain faxes were not able to reach their destination.

Vendors normally retry each fax up to 3 times if the recipient number was busy.

The turnaround response is quite less and this saves a lot of valuable effort and time.
Archive logs can be maintained to record every incoming and outgoing fax.

Fax blasting/broadcasting is an excellent method for marketing your business. There are many advantages in terms of cost and time savings. The best part is that it is very easy to try and assess for your business.

Tuesday, 28 September 2010

Advantages of a Multilingual Website

You are a business owner and your have your website in English. It does pretty well and your online business goes pretty smoothly. You are satisfied with results, but you really want to grow your company and expand it internationally. Yet, your website is still in English. Why? Why not to change it?

This article tries to explain advantages that multilingual websites have over conventional single language.

First of all, English is not a predominant language in the Internet any more. As the Internet grows, the more people from developing countries such as China, India, Russia and Brazil gain steady access to the web. They browse websites, look up for information, and, of course, make purchases, lots of purchases! They prefer to browse websites in their own language such as Chinese (Mandarin and Cantonese), Japanese, Korean, Russian, Hindi and so on. Variety of languages is huge. If you can deliver your website in all of those languages. This means you will be able to sell much more to those new customers. There are plenty of ways to receive online payments to US bank accounts from foreign countries, and, therefore, merchants’ opportunities for sales are big. Great buying audience is a first advantage of having a website in several major languages.

Second of all, if your website is translated to many languages, it receives not just many new orders, but it enjoys a bigger flow of traffic. Your website will receive more visitors per day, per week, per month. This is also great. If you know how to put this traffic to work, then you will probably use AdSense ads more efficiently and will receive more CTR and will increase overall dollar amount per day. More traffic means more clicks. Similarly, more clicks means more AdSense revenue. This is a second advantage of a multilingual website.

Third of all, Multilanguage website brings credibility to a company. Since professional language services are not cheap, having a website professionally translated to many languages brings respect to its owners. I am not talking about a cheap free machine translation of a website. I am talking about a professional human approach to translation when each sentence is conveyed to the foreign language correctly, when each image or button is translated well. All errors may hurt reputation of a company. Poorly done, machine translation may erode a company’s reputation completely. But thorough human approach to translation of a website may help to avoid such pitfalls and problems. Thus, credibility that can be established by a website that is translated to many major languages. Multilingual website brings credibility and respect to its owners. This is the third advantage of having a website translated to foreign languages.

Contemporary Internet shifts toward globalization. This word has strongly gotten to our vocabulary. There are new people coming to the web each day. Internet grows and matures. New laws are being implemented and old ones get challenged. English is no longer a number one language on the web and it will never be. English is even challenged here domestically in the United States of America where it gets a lot of competition from Spanish, Chinese and Russian. The future language will become a mix of languages and having your website translated to most of them will secure your small business in the long run and will ensures its steady source of income. Website translation is not an expense, it is an investment, probably the most cost-efficient you will ever make.

If you feel convinced about your website translation and would like to find out more about this, please visit our website for more information.

Translation Services USA is your reliable language partner for all your language needs.

Monday, 27 September 2010

AdvancedNetworX, Inc.: A New Network Integration Company Opens In Morrisville, NC

AdvancedNetworX, Inc., a network integration services company, announces a new business headquartered in Morrisville, NC focused on the delivery of advanced technology solutions to clients across North Carolina and into Virginia and South Carolina.

The President of AdvancedNetworX, Deborah Shaw, and the Vice President of Professional Services, Robert Roesch, rounded up the talented team, which includes four senior level engineers (all Cisco Certified Internetworking Experts or CCIEs), two sales professionals, and two operations professionals. “Our goal is to provide our clients with the senior level consulting and assistance they expect from larger Cisco partners, but with the agility and complete devotion to their satisfaction that comes from working with a smaller partner,” says Shaw.

“The talent of the engineering team that we have constructed is second to none for companies like ours in North Carolina,” says Roesch. “We intend to focus our business on a targeted set of high-level technologies and to provide services in those areas.”

The focus of AdvancedNetworX will be primarily around Advanced Technologies, including Routing and Switching, Unified Communications, Security, and Wireless. They will be working with clients across all verticals and sizes.

At AdvancedNetworX, your business IS our business. We work closely with you to determine the technology solution that best matches your needs. We then design, implement and support that solution, striving all the while to exceed your expectations.

Because the quality of your business depends on the quality of your network, security and voice services, count on AdvancedNetworX to be an extension of your team. We have the knowledge and experience to keep your company's network services at 100%.

For more information about AdvancedNetworX, Inc., visit their website at

Sunday, 26 September 2010

Advance Your Nursing Career with Online Nursing Degree

According to the U.S. Bureau of Labor Statistics, nursing is one of the fastest growing occupations in our economy with over a 27% spike in employment projected over the next 5 years. Qualified nurses are in highly demand in the health care market, earning a nursing degree will definitely lead you to a brighter future.

If you already in the health care market as a RN, it time for you to advance your nursing career by earning a bachelor or master nursing degree. With a higher degree you are more employable, you will earn a higher salary, and you will have much more freedom to chart your own career path.

Today, there are many prestige online universities offering RN-to-BSN online degree programs, and now you can earn your nursing degree online. The major benefit of pursuing the nursing degree online is convenience. Like most of prospective online nursing students, you have jobs that you cannot afford to give up in order to return to traditional campus based schools to pursue a higher degree. Having the ability to "attend" class online from anywhere internet access is available at any time that works for your schedule; online nursing degree enable you to achieve your nursing career goal while allowing you to continue your current job.

The Bachelor's degree in Nursing is the basic degree at the professional level of the nursing profession. By earning an online bachelor degree in nursing, you may go on to have successful careers in specialized fields such a:
    <li>Emergency Room Care </li>
    <li>Home Health Care </li>
    <li>Mental Health Care </li>
    <li>Critical Care </li>
    <li>Oncology </li>
    <li>Geriatrics </li>
    <li>Pediatrics </li>
    <li>Pulmonary </li>
    <li>Obstetrics </li>
Master Science in Nursing is one of the hottest degrees and students with master degree in nursing are highly demand in health care job market. Most often, students who choose to pursue a graduate degree in nursing have already gained experience working in the nursing field. The graduate degree will enable you to advance your career to a higher pay position, most often at the managerial level. You can also earn a graduate degree in nursing through online nursing program. Most often, as a master degree student, you will need to choose a specialization to focus in your study. Among the common specialization for graduate degree in nursing are:
    <li>Community Health Systems </li>
    <li>Elderly Nursing </li>
    <li>Psychological Nursing </li>
    <li>Health Care Systems Administration </li>
    <li>Family Nursing </li>
After you complete the graduate degree program, you will be specially trained to be successful in the field of your focus of study.

<b>In Summary</b>

Nursing is one of the fastest growing occupations as projected in next 5 years. Qualified nurse with bachelor and master degree are highly demand in the health care job market, getting start now to earn your nursing degree will lead you to a brighter career future. Online nursing degree enables you to earn your degree from anywhere and at your own schedule while preparing you to compete in this booming health care sector.

Saturday, 25 September 2010

AdsenseEmpire for you

Dear Friend,

Please pardon us if this letter doesn’t sound all slick and hyped-up—we’re not professional marketers, like many of the so-called gurus you see on late-night TV, or on the internet. In fact, you’ve probably never heard of us. That’s because we’re just a couple of real guys, like you. We’ve played around on the internet, noodling with sites, for years.

There’s just one out-of-the-ordinary thing about us: we're real guys who’ve stumbled onto an amazingly simple system for making BIG money online. Our system is so simple, in fact, that ANYONE can do it and it only takes a few hours a week! This isn’t rocket science—it’s something even high-school drop-outs can do!

Our system is safe, it's simple, and it's remarkably powerful. And yes, YOU can easily learn it.It’s not complicated! It’s called Google Adsense. If you learn to leverage the power of Google Adsense You could be down at your bank cashing a check for €3,000 €5,000, €10,000 -- or even more -- in 28 DAYS or LESS! Picture yourself standing at the teller’s window, handing her the check, and getting all those €100 bills counted out right into your hand. Feels good, doesn’t it?

Hey, we know it’s hard to believe you could make this kind of money working only a few hours a week. But it’s all true! Don’t take our word for it, listen to Rick, a 27-year-old guy who got laid off from his tech job and put Google Adsense system to the test and used it to create his own wealth and freedom.

Exciting isn’t it?

What could YOU do with €1,000, €2,000, €3,000 or MORE in extra money coming in like clockwork each and every month from using our system? Would you…

* Pay off that credit card balance that’s been hanging over your head?
* Buy that new sports car you’ve been wanting? You know the one!
* Upgrade the kitchen in your house, or buy a new whole new home?
* Finally take a real vacation—not just to a nearby city, but to the Caribbean?
* Get rid of your student loans?
* Help your mom, dad, siblings, or friends out financially?
* Donate to your favorite charity?
* Maybe even quit that job you hate and never have to sit in a cubicle again?!

Totally Amazing But True:
Google Will Send You Checks In The Mail Just For Using Their Adsense Program! You Can Create Killer Content That Draws Thousands Of Hits A Day To Your Site Using Simple Tools! Users Click On The Ads, You Get Checks. It’s That Easy!

By now you might be wondering, Yeah, sure, it sounds good but if this system of yours is such a money-maker, why are you taking time out from it to teach this course? Why aren’t you out there using your system to keep on making money?

That’s a perfectly valid question!

For me, it’s that I've always wanted to teach. The deep-down satisfaction I gets from mentoring others touches my heart in a truly special way. And, quite honestly, I've made enough money that I can easily afford to indulge this dream of teaching now. I don't like people to know this, but I keep a little shoebox on internet marketing on my desk with letters from my successful students, like Jack, and every week I reads them because they keep him going…and they make me smile.

And now, it’s time for you to stop dreaming and start forging your own reality of SUCCESS TODAY by using our brand new program:

Your Guide to Google Adsense Profits:
How You can Make a Fortune Online with Google Adsense!

This powerful training course contains everything you need to know  and I do mean EVERYTHING so you can start making dramatic profits from Google Adsense FAST!

You'll learn:

* How YOU can get Google to stream ads onto your website for free.
* How Google Adsense ads are specially selected to match your site’s topic.
* How YOU earn money every time a visitor to your site clicks on one of the ads.
* The difference between putting ads where they’ll be seen on your site and where they’ll be overlooked—would you believe it can make the difference in a click-through rate of 2.3% versus 40%???
* How YOU can get killer content for your site that you don’t have to write yourself!
 * How YOU can use a few simple tools to direct massive amounts of traffic to your site.
 * How YOU can automate your content, yet avoid being blacklisted by the major search engines for doing so.
 * The secrets of keyword-rich content—what it means, what it does, how to get it!
 * How YOU can figure out which keywords will bring you the most money!
* Plus, much, much more!

Finally--your big chance to learn from real people just like you who have been using these systems to make a fortune with Google Adsense!

Downsizing and layoffs have left thousands of tech-savvy people just like you without incomes or jobs. Don’t let it happen to you! Learn how a few simple, easy steps can help you

* Build your nest egg
* Get out of debt
* Give yourself the confidence to never worry about losing your job
* Become the captain of your own financial life!

Try and enjoy a new life

Friday, 24 September 2010

AdSense Tips For Bloggers

If you have joined the blogging revolution that is sweeping the net, and you think you might want to make a little revenue – or a lot of revenue – from your blogging efforts, you need AdSense tips for bloggers. Blogging has opened up an entirely new way of how non-technical people interact with the Internet, and now, anyone can publish anything about any topic – without having a website – and anyone can profit without even having a product!

Adsense for blogs make perfect sense. Google’s advertising programs are designed to work with sites related to the keywords for the ads that are being presented. Each time you add content to your blog, the Google spiders gobble it up.  The more you update, the more the Google spider visits your page.  Ultimately, you move up in the SERPs (Search Engine Results Pages) for the topics that you write about.  You see where this is going.  The higher your search ranking, the more traffic you receive, which ultimately leads to higher revenue from AdSense ads.

The beauty of blogs is their potential for rapid growth.  If you become known as an expert in your area of expertise, word of mouth spreads quickly and your blog can become very popular.  So it is vital that you always teach something with every blog entry.  You want your readers to come back frequently and they will if they know they will learn something.  Not only will your readers bookmark your blog and return often, but they will link to your blog enthusiastically as well.  People in forums will refer to your blogs and discuss what they learned.  Websites will link to you as a valuable resource.  In short, an <i>informative</i> blog can grow very quickly if the information it provides is valuable.

It is important to write about specific topics, and sprinkle your blog entries with specific keywords to get the best results – and the highest revenue – with your Google AdSense ads. There is a method to the madness. Start your revenue generating blog by testing the waters.

Decide what area you would like to write about and then do some keyword research.  Research is easy if you use Google’s keyword tools found at .  The keyword tools are located in your Google AdWords account. Yes, you need a free AdWords account to be successful but you don’t have to fund it to use the keyword tools. Look for keywords related to your subject that are high paying. These are keywords where the bid amounts are high. Make a list of the top paying keywords, and use that list to determine what topics you will write about.

Remember, you want people to visit your blog time and time again, and build up a readership, make sure that your blog is well written and informative. Don’t just target keywords for the sake of targeting keywords – the writing needs to make sense! Writing valuable content is the first step to generating traffic to your blog, and traffic is needed to profit from AdSense ads!

You are allowed to use the AdSense ad units in two different places on each page. You can accomplish this in a couple of different ways. First, you can add the AdSense ad code to the template for your blog. This is done through the control panel for your blog, and some knowledge of HTML is needed. The other option is to paste the AdSense code directly in your blog post each time you submit a new post. You can use it once at the top and once at the bottom, or once after a few paragraphs of the post, and again after a few more paragraphs.

Get that code in there however you see fit – but then pay close attention to the results so you can see what is working and what isn’t. Tracking is everything if you want to make real money!

Of course, you need to advertise your blog as much as possible as well. Make sure that you provide Trackbacks to other people’s blogs as often as possible, and that you visit blogs, leave comments – and leave a link for your blog as well!

Discuss this topic in the <a href="">ReveNow AdSense Forums</a>.

Thursday, 23 September 2010

AdSense Hints & Advice Revised

Most people have tried and failed to make money at AdSense, however they found it is not quite as easy as people made out. A lot of people fail to get anywhere near the Click Thru Rate they need or the keywords they have chosen are generating poor earnings. Here are a few tips on hopefully helping you improve and hopefully make some decent money.

Hint #1 Try and make use of all the ads available, obviously you don't want to make your website look like one long advert but if you have enough content you can place your adverts around the page and it will look ok.

Hint #2: Make your Ads look like the page.
Everyone surfing the web is expecting adverts on pages, in fact they will be shocked if there aren't any. Google AdSense lets you change the colours of your adverts the common consensus amongst the experts is to make the ads blend with your website as much as possible. But others think it is better to make them stand out. So try different combinations and see which works best for your site.

Hint #3: Make sure your page has the correct ads.
A lot of sites are not targeted enough so AdSense puts a wide range of different adverts on the page. Do some research into keywords and try and make each page concentrate on a keyword or phrase. If your page is content rich and has ample keywords the adverts will mirror the page content and you are more likely to get clicks from your visitors. At the end of the day they have come across your site looking for those keywords the odds are good they will leave looking for the same keywords.

Hint #4 Make your site presentable
It is pointless having a content rich site with great keywords if it looks like a child made it. If you are no good at web design try a freelancer they do jobs very cheap now. Try not to have popups we all hate them so why try and subject your potential customers to them.

Make AdSense work for you.

Wednesday, 22 September 2010

Adsense Hints & Advice

Most people have tried and failed to make money at AdSense, however they found it is not quite as easy as people made out. A lot of people fail to get anywhere near the Click Thru Rate they need or the keywords they have chosen are generating poor earnings. Here are a few tips on hopefully helping you improve and hopefully make some decent money.
Hint #1 Try and make use of all the ads available, obviously you don't want to make your <a href=""title="Cheap Website Hosting">website<a/> look like one long advert but if you have enough content you can place your adverts around the page and it will look ok.

Hint #2: Make your Ads look like the page.
Everyone surfing the web is expecting adverts on pages, in fact they will be shocked if there aren't any. Google AdSense lets you change the colours of your adverts the common consensus amongst the experts is to make the ads blend with your website as much as possible. But others think it is better to make them stand out. So try different combinations and see which works best for your site.

Hint #3: Make sure your page has the correct ads.
A lot of sites are not targeted enough so AdSense puts a wide range of different adverts on the page. Do some research into ,a href=""title="Keyword hints & tips">keywords</a> and try and make each page concentrate on a keyword or phrase. If your page is content rich and has ample keywords the adverts will mirror the page content and you are more likely to get clicks from your visitors. At the end of the day they have come across your site looking for those keywords the odds are good they will leave looking for the same keywords.

Hint #4 Make your site presentable
It is pointless having a content rich site with great keywords if it looks like a child made it. If you are no good at <a href=""title="Website Design Help">web design</a> try a freelancer they do jobs very cheap now. Try not to have popups we all hate them so why try and subject your potential customers to them.
Next time, Basic insight into <a href=""title="SEO Information">Search Engine Optimization</a>.

Tuesday, 21 September 2010

Adsense - How To Make a Living On It

"Our AdSense Templates Will Make Your Thousands Of Dollars With No Effort!"

"Use Our Software To Make Hundreds of Content Pages and Make A Fortune!"

"I Make Millions and Millions With AdSense and I Can Show You How for Only $147!"

It seems like there are lots of new AdSense tools and e-book promising you to make a fortune. Each claims that they are the easiest way to make money with AdSense within days and with little or no effort.

These promises are all Very Tempting. So you decided to buy what they are selling, along with other people. But in the end the only person getting rich is the guy you are buying these products from. And do you know why...

"You've Been Lied To!"

Thinking aloud....Do you think that you could have a pre-made template that makes you money when a thousand other people are also using it? How can a software program that spits out hundreds of pages of auto generated content make you money? How can a simple e-book take you from zero profit to a million within days and without much effort?

No! You can't. So why are these people still selling these dream products? To get rich from innocent people trying to find a way to start their own online business, of course!

I strongly believed that when people are given the right resources, tools and trained with the right techniques, as well as some hard work put into it, he could easily start a profitable Adsense business.

What I am going to share with you are some of the little known facts, as well as those tried and proven techniques to increase your revenue significantly through the use of Adsense.

It's True...Setting up AdSense sites is not rocket science. But you need to do it the right way and what you need is for someone to show you how.

I have listed some of the quick tips about earning incomes through Adsense. Basically, you will need to :

Blend your ads and appeared as part of your web content. You could easily achieve that through the use of the background, border and text color.

Use multiple ad units. According to Google's TOS you are allowed to post up to three ad units per page.

Place the advertisements wisely. Don't inundate your visitors with advertising, but make them prominent enough to be noticeable. You will also need to position the ads with the highest CTR, as high as possible in the page. Normally, the first ads that appear in the pages (in the source's order) get the most income per click.

Determine your web site's focus; consider how much the advertisers pay for the advertisements. In other word, you need to know what those high paying keywords are, and customize your website in order to get high paying ads.

Monday, 20 September 2010

Add Value to All You Do

While reading some very informative material recently, I found myself inspired by a concept that enables a person to soar to higher heights.  The concept of adding value to everything you do, when applied to specific areas of a person's life, can bring that person to be highly sought after by those receiving the added value.  The material I was reading focused on business and what this concept will do for the success of a business.  Another way of looking at this concept is in the idea of doing more than is expected, or doing more than that which you are compensated to do.  When doing this a person will be "weighed" against others who do not.  In comparison, the person who adds value to all he/she does will be sought after to the degree that there will be keen competition for his/her service.  As a person becomes more and more recognized for doing more than he/she is compensated to do, he/she will begin receiving more and more compensation for their services. 

There is an additional benefit that comes to the person who exercises this concept in his/her business; the development of that person's strength.  In nature, do you suppose the strongest trees are those that are protected from the storms and hidden from the sun?  This isn't the case.  The one that stands out in the open and bears all of the winds and rain and is shone upon by the blistering sun is the tree that develops the strength to withstand  the most violent weather.  This also is the case for the person who goes beyond expectation to deliver added value in everything he/she does.  This is the person that becomes strong enough to succeed despite the adversities that one is sure to come up against in his/her business.  The fact that most people are delivering as little as they can get by with, serves as a great advantage to you when you deliver added value.  One who delivers as little as he/she can, may rest assured he/she will receive the same. 

I hope this information will add value to all of your experiences.   
Joe Clinton.

Sunday, 19 September 2010

Add Internet Marketing To Your Marketing Mix

The importance of internet marketing is continuing to expand.  Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.

Internet Marketing Defined.
Internet marketing is the use of the Internet to advertise and sell products and services. Within the definition of Internet Marketing you will find mention of pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.  Each of these subject areas is important to consider prior to planning your internet marketing strategy.

Internet Marketing Provides Many Benefits.
There are many advantages to having a fully executable internet marketing strategy.  These benefits include measurability, flexibility, and affordability.  Many online marketing tactics provide marketing professionals with the ability to customer acquisition costs.  Moreover, marketing professionals are better able to track what marketing campaigns are working and quickly allocate their spending towards higher producing media placements.

Internet Marketing Tactics.
As the Internet has expanded, so have the opportunities for marketing online.  Here we will take a brief look at each type of Internet marketing and explain the benefits of each.

1.    Pay-per-click Advertising.  Sites like Google offer pay-per-click advertising for anyone interested in getting their message in front of the right segment or prospective buyer.  This method is highly targeted and offers one of the best and most popular forms of internet marketing.  Marketers using pay-per-click advertising only pay a fee, based on the competitiveness of a keyword or ad title, when a link is clicked on.

2.    Banner Ads.  Once the king of Internet marketing, online banner ads have evolved to include animated and flash banners, but the premise remains largely the same.  Marketers purchase a specified number of impressions to run on a single site or network of sites and are generally not guaranteed a specific number of clicks.

3.    Email Marketing.  Effective among current clients and prospects who have requested information form your company, email marketing is a well established means to communicate and marketing your products.  However, be aware of CAN-SPAM requirements and contact preferences of those you plan to reach.

4.    Search Engine Marketing.  If you want web browsers to visit your site, than focusing on search engine optimization and search engine marketing is a must.  No Internet marketing plan is complete without ensuring that your site is submitted and included on major directories like Google, Yahoo!, and DMOZ.  The dollars spent on Search Engine Marketing of any type will pay huge dividends. 

5.    Blog Marketing.  Getting mention of your site or information related to your products can quickly scale if you are able to effectively tap into the countless blogs that are being created everyday.  It is essential that you focus your efforts on blogs covering topics relevant to your product or service offering.

6.    Article Marketing.  One of the most important aspects of Internet Marketing, is to improve the link popularity to your site and improve the awareness of your product or service offering.  To do so, many companies are focusing on publishing valuable content and making available for other to post to their website’s.

Regardless of the Internet marketing tactics you choose, be sure to consider an integrated marketing strategy.  Be sure that your internet marketing has a specific goal and is supported with a definitive plan and budget.  Lastly, be sure to pick up a book, conduct some research, or work with professionals to enhance your Internet marketing know-how.

Saturday, 18 September 2010

Ad Tracking Increases Your Profits

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.

Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.

1. Which Publications Produce Profits?

When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.

Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results.

If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.

In mail order, you can key each ad so that you can measure the resulting sales from each publication.

For example, you could add "Dept. A" to your name or address in the ad to indicate the July issue of a particular magazine. Key it as "Dept. B" for the August issue of the same magazine. "Dept. C" could indicate the July issue of a different magazine you advertise in.

Thus, as orders come in, you can track the response and sales made from each advertisement. From that information, you can easily determine the profitability of your ad in each publication.

2. Which Ads Produce Profits?

Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves.

If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.

Change only one element in an ad at a time.

For example, if you decide to change the price, don't change the headline. Otherwise, you won't know if the difference in results was due to the changed price or the changed headline. For greater certainty, change only one thing at a time when testing your ads.

On the Internet, you can use tracking software and services that will aid you to determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.

So, whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, use ad tracking for increased profits.

Friday, 17 September 2010

Ad Flyer Tips

You have a book sale next week or a new product to introduce. But with a limited budget you cannot decide what marketing strategy to use. You need not worry anymore because you can get the news out quickly by creating flyers. Flyers are among the easiest to produce, least expensive and effective marketing materials today. You can hand them out, mail them or leave them in a bulletin board or any place where your target customers hang out most.

So let’s say you have decided to create flyers to promote your book sale. How can you possible make them interesting and catchy?

Choose the right colors. Colors play a big part in flyer printing. The colors that you will use can send different feelings to your prospects. It can influence them in deciding whether to go to your book sale or not. Simply put it can make or break your sale. 

Use images or photographs. Images have been effective in attracting the attention of prospects. You can use photos of yourself or any image that suits your purpose. This can create name recognition and a feeling of trust to your prospects. Likewise, it can express ideas and feelings that words can’t. 

Be simple. Create designs that are simple. Do not use different typefaces to reduce visual confusion and to be able to effectively communicate your message. Keep in mind that good flyers don’t have to be complicated. Oftentimes, a simple design is far able to make a sale than those flyers with bold, complex designs.

Create a good headline. Understand that your flyer is not a business card. You need not make your business name as your headline. Instead, create a headline that speaks of your products and services. Present your prospects with headlines that address their needs – a headline they can’t ignore. So instead of using Larry’s Bookstore try using Get best-selling novels of celebrated authors for half the price you would pay elsewhere or Great book selection at affordable prices.

Don’t leave the backside empty. The printing expense in flyer advertising is just a small part in the overall expense. It is in the distribution that most expense comes in, both in terms of time and money. That is why if you are going to distribute flyers you might as well consider handing out a two-sided flyer for a better chance of making a sale.     

So remember, making an effective flyer can cost you only a couple of dollars compared to the money that it can make for you. So make an effort to make your flyer a successful marketing tool.

Thursday, 16 September 2010

Action Figures: Antiques for the Common Man

Given enough time, one boy’s toy is an antique collector’s prized possession.  Strange as that may sound, there are many collectors who would love to see an original G.I. Joe or an original Star Wars action figure.  Remember He-Man?  Action figures tend to be based on shows, movies, or comics that always have a following, and therefore even years after companies stop producing the figures, there are individuals who still seek to collect them.  There are many a man who think of all the G.I. Joes they blew up with fireworks, only to find out twenty years later how many hundreds or even thousands of dollars their collection would have been worth if it remained in mint condition!

One interesting story dealing with action figures involves Takara, a Japanese toy company.  They are best known to modern toy collectors as the company that built the original Transformers action figures.  In 1974 Takara created a 4-inch humanoid action figure, which was called "MicroMan."  In the late 70's and early 80's this toy was brought over to the United States by the Mego Toy company, which was desperate for a hit after they made the famous blunder of passing on Star Wars.  They re-named the line "Micronauts", and created enough of a back story for Marvel Comics to get a good run of comics.  Mego got several years of good sales, which was about the same size as Star Wars figures, before the whole company went down.

The basic construction of the Micronauts action figure would soon be utilized by Hasbro for their new action figures: the now famous and very collectible 3-3/4" G.I. Joes (an action figure famous amongst young boys of the time for their propensity to have bad run-ins with fireworks).  In recent years, the Micronauts concept has enjoyed somewhat of a resurgence.  There has been a decently successful series of comic books, a trilogy of paperback novels, and a toy company called Palisades managed to re-create many of the original Micronauts molds.  Now the original company is coming out with larger action figures based on the originals.  Like many classics, companies want to keep dipping back for more.  Why mess with success?  Still it’s the old action figures that gain the most attention from collectors, so if you’re thinking about putting out the old toys from twenty years ago out in the garage sale, maybe think twice and take a second look before putting the boxes out.  Who knows what you might find?

Wednesday, 15 September 2010

A Walk in the Clouds of Multi-functional Posters

As you walk by a bookstore fa├žade, you can see a lot of things. Some are worthy of your stare but some are worthy of your time. Between the two, dwell on the latter. They can make you better.

Look around. Does it have your most wanted books? Does it have your favorite novelist?s paperbacks? Does it have catchy and priceless posters? Isn?t it beautiful to stare and reckon how these precious things build foundation, character and wisdom? Yes, these things have somehow contributed to your becoming YOU.

Let's take posters as an example. When I was still a baby (as supported by the photos taken), I am surrounded by playful, informative and colorful. These posters include the alphabet, cartoons, numbers, animals and the likes. My mom's habit of having them around continues until I became a teen. From then, I noticed that I have adopted the same scheme. I keep on placing posters to continue being updated, to keep me reminded and to be inspired and entertained. Those reminders and fact have been made part and parcel of who I am today. You may take for granted materials like posters but they do have a large-scale impact to all of us.

Posters have many faces. And that faces can yield different emotions. It can make you laugh with grace. It can turn your laugh into tears. Or pinch your heart in sorrow. It can make you sigh in relief or grimace in dismay. It can inspire you to do something hard and unusual. Nevertheless, it can calm your shattered mind and soul.

Poster is everywhere. And in every piece of it is a multi-functional mentor. They are not just a piece of crap hanging around your room. In fact, they are so priceless that they can move people to action. In connection to the marketing world, poster is one of the effective marketing tools for movies, events, products and services. With a short span of time, posters can make a great percentage of populace informed and updated. That?s how powerful poster can be. It can drive just anybody to watch a show, make a purchase or subscribe to a service.

Moreover, poster printing must be quality and free from any flaw. To ensure this, poster manufacturers must choose expert and reliable printers. The outcome of your masterpieces depends on the printers. The choice is critical. Thus, be cautious in choosing...

Tuesday, 14 September 2010

A Successful List Means Profit Increase

It is a tough world out there, especially in the world of cyberspace. The internet has brought with it many technological innovations, yet with it came along an influx of websites. The opportunities to make money online are there, but the competition is tough. The best option for survival is to have a solid relationship with your subscribers.

Internet marketing is obviously different than offline marketing. In order for your website to stand a chance against all the million websites that are out there you need to know how to generate traffic. This may sound like an impossible mission but the answer clearly lies in opt-in list building.

It is understandable that most first time visitors on your website will not make a purchase. That is why you have to be willing to give them something that will make them want to fill in their email address. This in fact is the concept of an opt-in mailing list.

Many marketers have come to understand that a well built opt-in list is the key to profit margin increase. Clearly that is why so many people are using their freebies to increase their opt-in list. The key concept is that the more people that sign up for your free stuff, the more able you are to reach like minded people. It is a time tested marketing strategy that has great impact.

Opt-in list building is about getting your internet business the publicity it needs. It is clear that the word free does in fact allow people to let go of their precious email address. Therefore you do not have to opt for the illegal warped version of opt-list building - SPAM. List building is indeed a wonderful and perfectly legal way of website promotion.

An opt-in list is the evidently the most powerful tool that you can posses in order to make your internet marketing a serious success. It gives you the opportunity to make your subscribers aware of what your product can do for them without actually saying so.

Internet marketing through opt in list building is about building a relationship with your subscribers. You need to understand what it is that your subscriber wants and you have to be willing to part some of that information along.

This way you can give your subscribers what they want while at the same time wetting their appetites to what you have to offer. A more effective relationship is thereby built this way and your profits will start seeing their way to the sky.