8 Tips to be Successful with your own JV offer

Most likely you have already heard other people getting all excited about JV's and how they can help you build your online business.

Or maybe you belong to that group of people who are not familiar with JV offers, which is short for joint venture offers... also known as business proposals.

Either way... you can benefit tremendously from the following 8 tips to be successful with your own JV offer. Let's get started...

1. A JV offer doesn't require a JV partner to buy your products or services to become a JV partner.

Asking you potential JV partner to buy the product or service would be considered a sales offer and not a JV offer. A JV partner is usually offered a free review copy of your product or service.

Doing that drastically increases your chances to gain a JV partner as this makes him or her feel obligated to return the favor by doing his part of the partnership and e.g. promoting your product or service to their lists.

Why am I mentioning this? Yes, you guessed it right... I had people contact me to do a JV with them and when I asked for a review copy to check first the value of the product... I was referred to their sales page!

2. A JV offer has to be a win/win or better a WIN/win. :)

A JV offer has to provide your JV partner with one or more additional benefits for becoming your partner... his WIN. Your win will e.g. be to be able to tab into your JV artners list and gaining extra sales.

A JV offer that offers a win/win could e.g. be:

"I am looking for JV partners that can promote my product or service to their list of contacts.

In return for you are recommending my product or service to your list, I will not only provide you with a free review copy of my product or service, but also pay you a 10% higher commission than regular affiliates."

Another example... a JV offer for a service you provide could e.g. offer this:

"I am looking for a JV partner who needs a small to medium sized software product developed in Visual Basic. I can offer to do that for you free of charge in return of 10% of the profits you generate selling that software for the first year starting at your first sale and 5% for the time after the first year."

Again, a win-win situation... the JV partner has a product without out of pocket expense that he can sell exclusively to his lists, his WIN. And you can earn royalties for live without your own list.

3. Don't make the initial JV proposals too lengthy. Especially when you propose to a well know marketer, this can be the JV kill. Those people often have very limited time and will not even read your message all the way to the end if it's pages long.

It is better to send a short teaser email first and then follow up once they reply with all details.

4. Make your potential JV partner feel like you're a peer and not a salesperson.

Do your research before you send your first email to a potential JV partner.

Make the style of your JV offer personal, mention details about their business and how the JV offer can help them in what they want to achieve.

5. Don't let your JV partner do all the work, participating in the JV should very as little work as possible for them.

Be prepared and offer them to provide marketing material for your JV partner. This can be solo-ad copy, banner and text ads and other materials your JV partner can use to share the word about your product or service.

The less work it is for them, the more likely they will become your JV partner. It is that simple.

6. Don't just go only for the big player.

Overlooking smaller publishers that have a very loyal and responsive list can be another mistake. Besides, those will be much more likely interested in your JV offer as they are not flooded with them (yet).

7. Show them how you can help their clients and customers.

Give an example how your product or service compliments your potential JV partners own products or services. This way you help them to provide an even better service to their clients and customers.

This will also build trust that doing a JV with you will not only earn you and them money, but show that you are interested in helping them to look good in front of their own clients and customers.

8. Test your web copy and conversion rates and provide details.

By letting them know your conversion rate, they will know that sending traffic to your is not a bottomless pit. They can estimate how much they will be able to earn by doing a JV with you.

If you know e.g. that you will generate 1 sale out of every 70 targeted visitors your sales page gets, then let them know that you have a 1.4% conversion rate on targeted visitors.

Knowing all of the above, your next question might be... where do I find JV partners to contact?

Here is a list of resources in alphabetical order that will help you getting started:

- Anthony Blake Online - Entrepreneurial Success Forum:  http://www.ablake.net/forum/

- JV-Network: Free membership site to become a JV partner of   top marketing experts or to post your own JV offers for a fee: http://add2it.com/see.pl?JVnetwork

- jvAlert: Paid membership site to become a JV partner of top marketing experts, post your own JV offers and search their offers database: http://add2it.com/see.pl?jvAlert

- jvAlert Member Forums: http://www.jvalert.com/forums/

- JV Money Makers Forum: http://jvmoneymakers.com/forum/

- Mark Hendricks's Inner Circle Marketing Forum: Free section to post and find JV offers: http://www.hunteridge.com/forum/members/

- Mark Hendricks's JVdealmaker Players Club Forum: Free section to post and find JV offers  http://www.jvdealmaker.com/members/

- Michael Green's "How To" Internet Marketing Forum: http://www.howtocorp.com/forum/

- MikeFilsaime's Marketing Forum: Free section to post and find  JV offers http://www.1sitemanager.com/forum/

- The Warrior Forum: Free section to post and find JV offers  (Note: Before posting, first post helpful feedback in other  sections of the forum) http://www.warriorforum.com/forum/

- Warrior Discussion Forum: Free section to post and find JV offers (Note: Before posting, first post helpful feedback in other sections of the forum) http://www.warriordiscussion.com/forum/

4 Methods To Master The #1 Success Secret Of Infopreneuring (3 of 3)

If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1)  You can continually write your own materials...and you should.

2) You can record your thoughts and get them transcribed... and you should.

3) You can hire a ghostwriter to write materials for you... and you should.

or

4) You can purchase the rights to content that you can resell... and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain...

4)  You can purchase the rights to content that you can resell
Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.

First and foremost you want to review the “legal mumble jumble” to the materials that you have purchased.  There are different “rights” and you need to be aware of the differences.  I’ll give you a quick break down of the basic ones that I commonly come across for these types of products.

A.  Recording Rights:  These usually grant you the rights to record the written material in your voice and sell the audio for whatever price you want.  They do not give you the right to reprint the materials or transcribe your audio (yes that is the same thing!!) and resell that.

B.  Reprint Rights:  Reprint rights give you permission to resell the written content.  You can’t modify the content at all but you can resell it.  Sometimes there are clauses that do not permit you to resell the product beyond a certain price point.  Make sure you read all the details carefully

C.  Master Resell Rights:  With master reprint rights you basically have permission to sell the content AND you have the right to sell the reprint rights.  However, you do not have permission to change the content at all.  Once again make sure you read all the conditions yourself because every contract can be different.

D.  Private Label Reprint Rights:  These are basically the grand daddy of them all.  These rights allow you to change the content, rebrand them with your own logos, name, graphics, and turn around and resell the finished product.  The only thing you don’t have permission to do is resell the private label reprint rights.

So that’s a basic breakdown of the major categories of what you would get if you purchased the rights to any content.  I do want to emphasize that I am not a lawyer and every agreement is unique and different.  Therefore you need to read over all the legal stuff before you agree to purchase anything and then start reselling it.

So what are the advantages of doing this?

Well you can get access to good quality content that you can sell right away.  Obviously if you purchase any of the rights we just talked about you will want to read the content and make sure that it is a good quality product.  You don t want to be reselling crappy products.

Another advantage to this approach, specifically the private label resell rights, is you can use the content for a variety of different purposes.  This is where the creative imagination really comes into play. 

Here are some examples of what you could use THE SAME content for:

1)   Break up the written course into 5-10 different special reports
2)   Rework the content into a mini-course
3)   Chunk up the content up into a whole bunch of articles
4)   Break the content up and plug it into an autoresponder series
5)   Use the content for teaching material on a teleseminar
6)   Use the ebook as a special bonus for an existing package that you have developed.
7)   Break the content up into a “tips” series
8)   Use the content for teaching material in a seminar
9)   Record the written material into an audio product
10)  Use the content for a monthly newsletter

These are just 10 quick tips for different ways that you can use this content once you have it. 

Are there more?  Absolutely! 

There really are all kinds of possibilities once you learn what you can do.  So purchasing these types of rights can be VERY beneficial in a variety ways.

So how much do these types of rights normally cost?

Typically they are a one time cost ranging anywhere from 12-15 times the retail value all the way up to 40-60 times the retail value (that’s normally for a master resell license).  That means if the retail price of the product is $200 an average reprint license would be between $2,500-$3,000. 

For a master resell license of the same $200 product the cost would be somewhere between $8,000 - $12,000. 

Now that is a lot of money but remember you get to keep all the profits of any sales that you make from that point onwards.  So if you sold this $200 product at a seminar you could potentially make you money back very quickly.

If you enjoyed this article make sure to look up the other two articles in the series dealing with the other 3 methods of creating content:  Part 1 - Writing your own materials and Recording Your Thoughts and Part 2 - Hiring a ghostwriter!

4 Methods To Master The #1 Success Secret Of Infopreneuring (1 of 3)

If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1)  You can continually write your own materials...and you should.

2) You can record your thoughts and get them transcribed... and you should.

3) You can hire a ghostwriter to write materials for you... and you should.

or

4) You can purchase the rights to content that you can resell... and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain...

1) You can continually write your own materials

Writing you own original content is important because you don't want to become dependant on other people's thoughts.  You want to train yourself to consistently think original thoughts and then capture them.  People want fresh thinking.  They don't want the same old, same old. 

Setting aside regular periods to work on original content is a GREAT habit to form because over a period of time you’ll have the necessary ingredients to continually crank out new products for your market.

Just recently I started gathering all of the content that we have developed over the years.  We had a MASSIVE advantage when it came to creating new products because he has been diligently working on creating new materials each and every year.

When you have raw content you can always create new things from it. Being disciplined to plan out time and record your thoughts is a FANTASTIC habit to master and can instantly serve you today and well into the future.

2) You can record your thoughts and get them transcribed

This falls under the same category of capturing your own original thoughts but it has one major advantage... it's a lot easier to do.
 
Most people forget that the transcripts are a valuable resource in product development.  Your audience will have all kinds of different learning preferences.  By providing the transcripts you are actually doing your clients a great service and as a result the transcripts instantly increase the value of your package.

If you enjoyed this article make sure to look up the other two articles in the series coming soon dealing with the other 3 methods of creating content:  Part 2 - Hiring a ghostwriter and Part 3 - Purchasing The Rights Of Content You Can Resell!

3 Steps to Successfully Build a Team in any Program

Any x by y matrix plan has one big risk... but also one big advantage.

The biggest risk: People in your downline might think they don't have to promote and just wait for your spillover.

The biggest advantage: Still, it's a great way to build a deep team quick... if you and the people in your team understand that they shouldn't just sit and wait for it to happen.

The following 3 steps you need to follow and teach to build a successful team:

1. Find 2 people... It doesn't really matter if it's e.g. a 2x15 forced matrix or wider. If the matrix is wider than 2, or even unlimited wide, I recommend to start with 2 and then go wider when your team has been fully build at least 4 levels deep.

2. Next build a relationship with them, teach them this 3 easy steps and motivate them until they find 2 people on their own.

3. Then motivate your 2 people to motivate their 2 people to also find 2 people ... etc.

I believe this is a much better way to build a successful team. And not to mass promote and hope that a few in the masses you sponsor build a team on their own... but instead motivate to motivate to build the team... all the way down.

If you mass promote... you might be able to initially build a big downline... but since there will be no relationship, it will fall apart fast as well.

If you or somebody in your team has a big list of people to email to, then you or those people could send a message to all, telling them that you are looking for 2 leaders only. Ask them to email you back and tell you "why" you should choose them. Then pick the 2 best ones... and move one with step 2 above.

Also if a downline member is struggling... and no matter how hard he or she tries, he or she is not able to find two on their own... e.g. due to lack of people he or she knows... then you could do such a mailing on their behalf.

The primary approach that works best is to talk via chat first with the people you know already. Those, that we already have a relationship with.

If that doesn't generate your 2 leaders... then you could use the mailing approach looking for two leaders as I described before.

But what should you tell people during the chat or in the email message you write to find your two leaders?

This is the point where you need to do your homework. Look very closely at the program for which you want to build a successful team for. Answer yourself the following questions:

1. What is the product or service that this program sells?
2. What main benefits does the product or service provide the customer with?
3. What makes the product or service better then those offered by the competition?
4. How much does the product or service cost?
5. How does the products compensation plan work?
6. What is necessary to break even and get into profit?

You noticed that I mentioned everything related to money at the end? Yes, I did order the above list by priority on purpose.

When you answer yourself those questions, keep always in mind to answer to most elementary question everybody has... which is:

What is in it for me? Also often called WIIFM. Once you learn to answer that question, you will be easily able to find your two leaders.

BTW... there is a shortcut to your homework assignment. :)

Ask your sponsor to answer the six questions above... then check an confirm those answers are accurate and match your own opinion about the program. This can save you time and strengthen the relationship with your own sponsor as you work with him together to answer them.


Tip: There are millions of programs out there on the net and many people, including me, fall easily prey to start joining too many at once. The grass always seems to look greener on the other side. ;)

I live now by the following rule... Earn with two programs (meaning: be in profit) before you even consider to join one new one. And I recommend that you too do that.

Balancing Your Promotions

Promotion of your online business may take a variety of directions. Some will bring more success than others. Every one is important to consider when you are trying to open the door to visitors to your site.

This article discusses several of the more useful ways to promote and the necessity of keeping some balance in your promotional efforts.

-- SEARCH ENGINES

Everyone needs to make an effort to get their site indexed to the major search engines. If you have no idea how to do this, here is one of the most important links you will every locate and it comes at no cost.

http://www.Selfpromotion.com/

If you want more people to visit your website, you must know how to create search-engine-friendly web pages, and then submit your URL to all the major search engines. That's what this site is all about.

-- LINKING

Think of links on other websites as road signs that point to your site. That's what links do. They will be useful if they are on high traffic sites that are relevant to your site's content.

Now there are many ways to create and maintain links. Too many for this article to discuss. Here are a couple of pointers about linking.

Avoid "link farms" that create a load of useless, irrelevant links to your site. They may do more harm than good with the search engines.

I recommend that you create a links page and manually add and delete links. Avoid purchasing and installing scripts or other such methods.

If you don't have the skills to do that then, there are some good paid services that will manage your links. A simple search on one of the major search engines will turn up a bunch.

Here are a couple that I can recommend:

http://www.Reciprocalmanager.com/
http://www.linksmanager.com/ and
http://www.websitetoolbox.com/

-- JOINT VENTURES

This is simple. I have something to promote. You have a website or newsletter. I will pay you a portion of my profits to promote it.

It can work well if you can endorse the item with a personal statement and recommendation.

Be careful of jumping on all offers. Make sure they are legitimate.

-- ARTICLES

One of the least expensive and most effective ways to get some exposure for your business or newsletter is to write and distribute articles.

Publishers are looking for good, fresh content for their newsletters and ezines. You provide it with a well-researched article.

The trade off is that they are required to include a short resource box at the end of the article that links back to your site.

It's a Win-Win situation.

One of the ways to let your article gain exposure is to list it in several of the online article directories like:

http://www.ArticleToGo.com/
http://www.BizSiteBiz.com/marketingarticles
http://www.marketing-seek.com and
http://www.articlecentral.com

There are many others. Just search "article directories".

-- AD SWAPS

Great way to get some no-cost exposure. If you have an ezine or newsletter, just locate some similar publications and offer to swap ads with them.

-- EZINE ADVERTISING

Probably the easiest ways to get some exposure quickly is to locate and advertise in some selected publications.

Be sure that the newsletter is likely to reach your target audience. It won't do much good to promote your "Yellow widgets" to an ezine which is made up of readers who are mothers of newborns interested in learning about how to mix baby formula.

You can also spend some serious money quickly with this type of promotion. Be sure and track your ads to make sure you are making money above your advertising expenses.

Depending on the nature of your online business, some of these promotional types may have more or less relevance for you.

Whichever means you use, try and keep a balance in your efforts that will allow you to most effectively reach your target audience.

4 Methods To Master The #1 Success Secret Of Infopreneuring (2 of 3)

If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:

1)  You can continually write your own materials...and you should.

2) You can record your thoughts and get them transcribed... and you should.

3) You can hire a ghostwriter to write materials for you... and you should.

or

4) You can purchase the rights to content that you can resell... and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain...

3) You can hire a ghostwriter to write materials for you

Hiring a ghost writer has some major advantages and disadvantages.  First and foremost it takes a HUGE burden off your shoulders to create original content.  Secondly it frees up a lot of your time.  Third, it feels great when you get an email from your ghostwriter and the ebook/book/manual/article(s) are all complete and ready to go - it truly is the magic pill.

There are some downsides however.  The first one is the cost.

Depending on your project, it can cost anywhere between $400-$3,000 to get an ebook, book or manual created. 

This is relatively cheap when you think about the fact that you can now sell that content and profit from it as long as you sell it, but it still costs quite a bit.

The second major downside is the time it takes to communicate with the ghostwriter.  If you are anything like me, you don't want to be sending out crappy information.  So that means YOU DO have to involve yourself in the process.

Forget what all the "gurus" try to tell you about how easy it is to just hire a ghostwriter and wake up with a finished product.

You tell me if this process is as easy as slapping down a check and receiving a perfect book a few days later:

First you send your initial thoughts and plans for what you want.  Then they send back their outline, you make adjustments to the outline, and a few days later they send back the proof for the outline. 

Once the outline is completed you give the go-ahead and they write the rough draft.  Obviously this takes some time (usually between 1 week and 2 months depending on your project) but once they have completed the rough draft its up to you to read the rough draft and suggest any changes. 

You’ll want to go over the rough draft with a fine tooth comb to prevent the writer from going in a direction you didn’t want.  This isn’t any small task but its well worth the effort because you are ensuring that the product you are creating is of a high standard. 

When you finish the edit of the rough draft the ghostwriter makes the adjustments and then sends you a final draft.  You read the final draft and give the final ok.
Phew!!  That’s a lot more than just placing a bid on eLance and having a book show up on your doorstep ready to sell.

Now, if you care about the quality of the products you create please pay close attention to this next sentence. 

You need to actually READ what the ghostwriter has created for you.

It will almost always require you to make some final changes.  Make sure you get EXACTLY what you are looking for otherwise it's a product that you yourself haven't even completely read. 

Would that make you comfortable selling something with your name on it and you don't know everything contained inside?

I can't tell you how many products I have purchased only to find it was the same old stuff just rehashed.  Read what they write for you.  Create quality content!!

So although a ghostwriter does save you a TREMENDOUS amount of time, please don't be fooled into thinking that once you hand over the assignment your work is done.  It's not... unless you want to create a crappy product.

It still takes work but it's A LOT easier and takes WAY less time once you have the raw materials to work with.  Your job is to polish that collection of raw ideas into the high quality product that would make even your Mom proud :)

If you enjoyed this article make sure to look up the other two articles in the series dealing with the other 3 methods of creating content:  Part 1 - Writing your own materials and Recording Your Thoughts and coming soon, Part 3 - Purchasing The Rights Of Content You Can Resell!