Friday, 19 March 2010
Crucial Considerations about Marketing Postcards
Postcards come in different kinds. The first one is called view postcards. This type of postcard offers reference to historic landmarks, buildings, towns, streets. View postcards have been existent since the onset of postcards.
Next, we have historical postcards. These postcards commemorate historical events, politics and social problems such as war, wrecks, floods, epidemic, conflagrations and other worth remembering events from the past.
Another type is the greeting card. This type of postcard is the center of attraction during the holidays. Come Christmas day, Thanks Giving day, New Year’s day, Valentines day, Graduation day and all the red dates in our lives, greetings postcard will come to liven up the special day.
Fourth, we have photographic postcards. These postcards are made up of real pictures of women, lovers, children, landscapes, seascapes, still life and the likes. Photographic postcards have been popular at the time photomatage was made available. This popularity continues up to the present time.
Photomatage technique allows photos to be changed or transformed into artsy masterpieces.
Lastly, we have promotional postcards. This type of postcard is popular to savvy businessmen and marketers. They are used to publicize and promote new products or services. One factor that made it a sure hit is personalization. Personalization allows incorporation of company logos, company pictures and unique and business stingers. By this, the postcards appear more personal, thus warmer and more effective in conveying a marketing message.
It is necessary to know the types of postcards so that whenever you decide to market them or in case you are assigned a postcard printing project, you know exactly the concept.
Another crucial consideration is the materials to be used. Paper, ink and printer must be of good quality in order for your output to be high quality as well.
Finally, you have to consider the commercial printer to trust to. It will be better if you choose a printer with create-a-postcard printing services.
Now, you are ready for the next postcard printing task.