3 Powerful Tactics That Motivate Customers To Buy

Wooing customers is a little bit like dating.  No, you can't present the engagement ring on your first date!  There's a two-way relationship that grows one step at a time before it leads to the church doors.  You can't rush it... you can't skip it... if you're looking for the satisfaction of a life-long commitment.

Getting to know your date, or getting to know your customer takes a little time and effort.  The personality, likes and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto.  Give them what they want, and they'll become the loyal, life-time customers that make your business prosper.

1.  Forget About Selling... Put The Emphasis On Buying
People like to think that all of their buying decisions were reached due to their own great ideas and skillful shopping.  Hey, no one is fond of a pushy salesman.  A salesman who "HELPS" them discover the best buy for their buck on the other hand, is a hero. 

Really, when a person walks into your place of business, they are most likely thinking of making a purchase before they get there.  You don't have to persuade them to buy.  You can take it easy, and simply help them decide what the best purchase is.

Keep your focus on the customer and his needs.  Think... what benefits would he be most interested in?  What is the price range he can afford?  Basically, keep in mind that you are there to serve his needs, not persuade him.  Ah, the pressure's off!

2.  Make Purchasing  A "Sure Bet"
Buying is a "risky" business.  The higher the price tag reads, the higher the risks are!  Yep, a customer is just looking for a product that satisfies the needs he purchased it for.  The question they ask themselves is... "Is it worth it?"

Hey, it's a legitimate question.  The world is full of scams where you spend your hard earned cash and end up with trash that doesn't last and that you can't get serviced.  A few tough lessons, leave customers wary about off-the-cuff purchases.  They want something they can trust.

A money back guarantee alleviates a great amount of concern in the mind of the consumer.  There's peace in knowing that if the product doesn't live up to its claims, they aren't stuck footing the bill for a piece of junk.

Customer testimonials also clearly tell "would be" buyers that you really do deliver customer satisfaction.  No one can say it better than a satisfied customer, but don't carelessly use testimonials.  You need a method to your madness.  Pick clear and specific testimonials to use, and include as much about the customer as you possible can to lend credence to his testimony.

3.  Let Them Know That It's As Quick and Easy As 1, 2, 3
Simplicy... ah, it makes life so much easier.  Yeah, your harried customers are busy and tired.  They don't want to mess around.  Most of the time, they just want to make the purchase and head home.  Convenience stores testify to the fact that quick and easy often overrides a better price!

Make the buying process as simple as you possibly can.  Remember that not everyone prefers the same method.  The more options you have available, the more customers you will please.

When you're planning your marketing campaign, don't forget to point out the quick, fast, and easy benefits of your product.  Remember that value isn't everything.

It's pretty easy to charm your customers when you know what they like!  Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list... and watch your profits go through the roof.

4 Power-Packed Techniques To Stimulate Customer Buying

What is it that gives business life and vitality?  Yes, sales.  Without sales, our businesses will dry up and die.  On the other hand, a healthy growth in sales means an increase in profits.  Yeah, we business owners spend a lot of time watching for signs of growth, and plotting to make it happen.  Here are 5 sure-fire ways to get customers to shell out the bucks before they leave your place of business.

1.    Tantalize Their Emotions
When was the last time you bought a candy bar?  Exactly what is it about chocolate that makes us waste perfectly good money on something that lasts less than five minutes?  Yep, it's the feeling of satisfaction we feel after we've eaten the sweet morsels. 

Everything consumers purchase is for one purpose… to satisfy some emotional feeling they are looking for.  Don't believe it?  Why do we buy cars?  …security, to show off, personal satisfaction?  Sure, we all want to look good and know that we'll be able to get where we're going safely.

Take advantage of the emotional pull purchases have on your customers, and dramatize.  Paint word pictures that will enhance to pleasant feelings that come with the purchase you are trying to get them to make. 

2.    Scare The Heck Out of Them
What are your customers going to lose if they don't buy your product?  No, we don't always have to stick with the pretty pictures that leave us all warm and fuzzy.  Fear is as effective of a  motivor as pleasure… sometimes greater.

Do you have fire alarms installed in your house?  A dramatic mental picture of waking up in the night and not being able to rescue you child isn't at all pretty, but will be much more likely to motivate you to invest in a fire alarm system than any pretty picture ever would.

Don't hesitate to use a little negative influence if your product calls for it.  Many people fear what they could lose more than they get excited about what they could gain.

3.    Keep Buying A Simple "Yes" or "No" Choice
Are you planning a special sale?  Take care to promote only one of each type of product at a time.  Decisions can make the buying process more complicated and cost you sales.  Yeah, the buyer who can't make up his mind often leaves without taking anything with him… that's money out of your pocket!

Do you have several related items you want to offer?  Combine them into one package and watch your profit skyrocket!

4.    Make It Easy To Buy
Several years ago, I found myself spending my lunch hour in a long line at the nearby fast food restaurant.  After patiently waiting for more than 30 minutes, I placed my order only to discover they didn't accept debit cards.  Now, there's no feeling of frustration quite like spending the best part of your lunch time waiting in line with a yammering stomach, only to be denied.

Your customers want to be able to pay in whatever way they choose when they walk to the cash register.  If you want to attract the most customers, be sure they can pay using their favorite method.