10 Easy Ways To Keep Your Customers Coming Back - And Spending Money With You Forever!

You want customer loyalty in your business. You want repeat business. How about making your customers into valued friends? Showing concern and empathy for their situation. The more your able to treat your customers as friends, the more business they will want to do with you. You'll watch your profits soar.

Let's go through 10 ways you can keep your customers coming back to you, time and time again. And you will no doubt make "friends" in the process.

1. Send Birthday Cards

Do you like to be remembered on your birthday? How about doing something really easy and sending birthday cards to your customers. Could you send a little gift with it? What about a "special offer" coupon? Free tickets to an event.

Dear ,

There's something REALLY special happening this month on the 17th.

It's your Birthday!!

We wanted to be one of the first to wish you a HAPPY BIRTHDAY.

From the _______ at XYZ Company we wish you a Happy Birthday and would like to offer you this special gift we've been saving for this special occasion.

2. Make "How's thing's going" calls regularly

Section out 15 minutes a day to call your customers for no other reason then saying " Hi ______, I just called to see how things are going?"

Have you ever called your customers to do that? Watch your customers appreciate you thinking of them. It makes them feel that you do care. If you want to have more business, do this regularly.

3. Send out small bags of jelly beans or candies.

Could you include a bag of jelly beans, with a handwritten note on your next sale, with the note saying, " I thought you may like these, they are my favorites." Or a note saying "Here's something for you to enjoy" Watch their eyes light up.

4. Send unexpected gifts.

If you find an article, audiotape, or anything specific customers might be interested in,send it with a note saying " I thought you'd enjoy this. I just finished reading it and there are some interesting deas here. Also, if you educate your customers they will send you more business.

5. Send Holiday Cards.

What about sending a Holiday Card that is different then all the "others" your customers are getting? Make it UNIQUE.

6. Send Thank You notes.

Send Thank you notes for everything. Even when they pay their bills on time. What about thanking them for referring business, coming to see you. Whatever you want more of, reward. It works. Send a little note saying, "Hi _______, Thank you for paying your account so promptly"

7. Make Thank You calls

Now, you should started making Thank you calls, A variation from the letters. Saying, "Hi ________, Just wanted to say Thank you for referring Mr. Smith to XYZ Co."

8. Give your customers recognition

Can you put photo's of your customers in your business. How about a photo and a testimonial. They'll be flattered and you business will increase. People love recognition.

9.Give your customer awards

Yes, you read that right. Have customers of the month. Send them a award certificate or even plaque.

Dear _______,

Just the other day I was going through my records and I realized that you are one of the top (10,20,50,) customers.

We really appreciate your business. That's why I want to send you this "Top Customer Certificate" that is enclosed.

XYZ Company looks forward to seeing you soon.

10. Hold seminars, breakfasts, lunches.

If you want to give recognition to your customers and stay in touch, have monthly or quarterly functions for your customers. Have a speaker and an interesting topic.

Dear _______,

I would like to invite you to our "Special Customers" lunch.

It will be held at ______ on ______.

It's FREE

It's our way of saying Thank you. etc...

5 Top Product Promotion Strategies

One of the biggest myths of the Internet is the good old line, “If you build it they will come …” So many people throw up a website and sit back rubbing their hands with glee convinced they are going to become supremely wealthy.

Months later they are wringing their hands with regret wondering why they’ve had five visitors, four of which were their friends!

A website does not just automatically appear high in the search engine rankings and get traffic, you have to do some work in order to get this traffic and start making sales. There are thousands, or even more of sites competing for the same traffic you want – depending on your niche and keywords, there could be millions of sites!

You need to promote your website and get it noticed – not only in the search engines, but in other places where you will get targeted traffic who are interested in your website.

Strategy 1 - Directories

There are a whole host of directories on the Internet. Just search for your keyword and “Directory” or “Link Exchange” or anything similar and you will find hundreds of places to put your links. Yeah, it is hard work to do this, but you will get links and traffic to your site. If it’s too much like hard work for you – hire someone to do it!

Strategy 2 - Articles

Articles are an excellent way to gain traffic and promote your site. Submitting your article to directories will get you backlinks and if they are quality articles, will get you known across the Internet as an expert. Newsletter and website owners will pick up your articles and use them as content. This will help to promote your site to a much wider audience.

Strategy 3 – Affiliate Program

Running an affiliate program for your product is an excellent way to promote your site. Instead of you working on promoting your site, you have all these affiliates doing the work for you. And the best thing is – you don’t pay them a penny unless they make a sale. Depending on how much you offer as a commission, you could have hundreds of hungry affiliates aggressively marketing your product all over the Internet.

Strategy 4 – Viral Marketing

Viral marketing is a concept that has been around for some time. It’s a very powerful method of getting traffic to your site. You have all seen those cute or funny emails and videos that people send to all their friends? That is viral marketing. If you can tap into this through a book, a video, games or anything people will want to pass on to their friends, suddenly you have a whole lot of people promoting your site – for free!

Strategy 5 – Forums

Forums are an excellent way to market your website. As you participate in a forum so you can establish yourself as an authority and trusted expert on your chosen subject, which will make people come to visit your website to find out more information. Be aware though, that if you blatantly promote your business without adding value or spam the forums you will do more harm than good to your reputation and your business.

Promoting your website will get you targeted traffic. It will also allow you to organically move up the search engine rankings through backlinks and the use of keywords. If you are someone who is serious about making money online, then you need to start taking your website promotion seriously. Remember though – spam and other unethical practises will harm your business in the long term. Promote your site ethically and responsibly, and you can be reaping the rewards for years to come.